What seeds can use today in your business and in your platform that allows other people to find a ton of value in what you’re doing?
This episode is all about the importance of developing a backbone for an automated connection to your prospects. Listen and learn the tools and techniques we use to grow and scale Pro Sulum without burning out. That, and more…
Overview & Episode Content
- Sowing Seeds the Wrong Way with Gary Vaynerchuck
- The More You Stop, The Fewer Seeds you Sow
- Planting Seeds on LinkedIn to Scale Your Business
- The Importance of Developing a Backbone for Automation
Sowing Seeds the Wrong Way with Gary Vaynerchuck
I ran across a popular guy when I started entrepreneurship. Everyone knows him in the business world. I am talking about Mr. Gary Vaynerchuk. I read his book Crush It. Then, I immediately started crushing it—or so I thought.
The reality was, I was putting out content and reaching out to different people. But I was killing myself in the process.
One thing I noticed was how difficult it was to start a business. I would be up late at two in the morning because Gary writes in his book that staying up late at night is necessary to build our business.
For a few years, I did not like Gary Vaynerchuck at all. During that time, I was burning myself out because I did not know what I was doing. Back then, I did not have any sales experience.
As a matter of fact, You will see videos that I recorded at 1:00 AM if you search some of my older Pro Sulum videos. Those YouTube videos are still out there where I was trying to put out massive amounts of content.
However, I had no place to put the gas, so to speak. Imagine, you went to the gas station to fill up your car but you did not know where the gas tank was. So, you just started spraying the car with gas hoping the gasoline would get inside the car somehow.
Of course, you look retarded which is exactly the way I looked. I did not have a sales system to sell people. So, I had massive amounts of content but nowhere for them to go. At the end of the day, I did not have an audience who bought things that would sustain me to continue to do more content.
The More You Stop, The Fewer Seeds you Sow
For a long time, I avoided doing content in general because I have burned myself out so many times. The cycle was, I would do content, see some results, and then I would stop. After that, I would repeat the process all over again. I kept on stopping because I did not want to burn myself out with content creation.
After a while, I noticed that people started to appreciate the content I was putting out on a regular basis. People started to interact and found my ideas valuable. The thing is, we are our own worst critic.
I was thinking, “Whatever, my videos are not that big of a deal. I’m not that great at things I’m trying to explain.”
However, I still would consistently stop despite the fact that people were refining value of some sort from the content I put out. I was a good consistent stopper because I did not have a system for all of that content.
Today, I have a system that I personally developed and refined by my 5-core staff members into something awesome. So, my team does the blog post into transcripts whenever these podcasts go out. They do the show notes, scheduling, etc… This system allows me to focus on the content while they create and run the backbone around it.
Scale Your Business by Planting Seeds Through Your Message
Now, this system has allowed me to sow seeds both through video and audio. This proved to me that the more you sow, the more you are going to reap.
According to one of my mentors, Jermaine Griggs, “Done is better than perfect.”
Now, obviously you do not want something crappy. But the more you post something for the world to see, the higher the chances are that somebody will find value in it.
Recently, I have been hammering LinkedIn with content. I am doing that because LinkedIn is where my target market is. Lead generation is a big part of the business. Really, there is no way I can continue doing business unless I have customers coming through multiple channels.
Since you have come this far on this blog post, I will let you in on my secret sauce. First, I automate the actual connections on LinkedIn as much as I can. This is my way of sowing seeds. If you listened to my previous episodes, you know that there are three ways of automation.
First, Manual Automation — something that has to be done by someone. Next, Automatic Automation — the technological automation where something can be done completely by a computer program. Last, the Hybrid Automation where part of it is done by a computer program and the other part of it’s done by a person.
Now, LinkedIn automation utilizes Hybrid Automation. I reach out, endorse people, and add value to their lives. Then, I use a manual calendar app where I schedule posting content based around a specific topic every day.
Today, this system allows me to connect with the right people and scale through the messages that I put out regularly. Over time, I am able to sell the concepts that I have.
The Importance of Developing a Backbone for Automation
You are planting seeds when you are putting content out there. When you utilize the different tools at your disposal to “till the soil” so to speak”, you are selling in a very subtle manner by simply talking about your business. By then, the soil has already been tilled! Ahead of time, you have already given so much value!
Later on, when somebody’s ready to buy, they buy without remorse because you did not have to sell them hard on the spot. They buy from you because they have already seen your content, they find value in your work, product, or ideas, and most importantly they already trust you.
Make your customers think, “Wow if you’re giving away all this value why, whatever I’m buying from you has to be even better, right?”
The whole point of this is to show you the importance of developing a backbone for an automated system where you can send people to fuel your business, so to speak. This way, you can focus on creating more content. The more ideas that you put out there on a regular basis, the higher chance you get to have people on board your mindset.
This will indoctrinate the audience into new ideas that will benefit them and their business over time. For you, it means more clients and more customers.
Continually sow seeds that allow your company to grow and bless other people. Today, I challenge you to do just that. What seeds can use today in your business and in your platform that allows other people to find a ton of value in what you’re doing?
Also, I will share a tool that I use. Now, this tool is not mine and I do not get any affiliate income by doing this. This calendar, by Lindsey Padilla, is called On Course Social. Her calendar is really good for the next three years.
It helps give you ideas on what to post every day for your social media accounts and I discovered that it has been awesome. So, definitely check that out. It is an awesome resource that gives you one tip a day. So, you have to fill in everything else and that is a great start.
Resources and Links
Again, check out Lindsay Padilla’s On Course Social
This has been Dean Soto of Freedom In Five Minutes and I will see you in the next Freedom In Five Minutes Podcast episode.