122 FIFM – Increasing Your Value to Customers Through Gifting

Are you the type of person who walks away when a prospect ends up becoming non customers? I want you to stop. Stay. Continue building a relationship with them. Yes, even if they are not your customers.

In this episode, I will share a peculiar experience I had with a realtor who maintained a connection with me and was giving and generous despite me not being his customer.

In this Freedom in Five Minutes episode, you will learn how to increase your value to customers through gift-giving.

Overview & Episode Content

  • My Unusual Encounter with a Realtor Who Maintained Contact Despite Being Non Customers
  • Surprise and Delight Your Customers by Doing the Unexpected
  • The Importance of Giving to Customers
  • How Non Customers Can Find Great Clients for You

My Unusual Encounter with a Realtor Who Maintained Contact Despite Being Non Customers

My Unusual Encounter with a Realtor Who Maintained Contact Despite Being Non-Clients

12 years ago, we were enjoying a quiet life in our home at Buena Park, California with my wife who was pregnant with our first child at that time. 

One day, a real estate agent came by. His name was David Sidoni — who is a very cool guy and whom I am still connected to on Instagram to this day. David came by and talked to us about our home.

“Have you ever thought about selling and moving?” he wondered.

And we said, “No. Not really.”

David continued to chat with us even if we were not interested in selling and moving at the time. He was a really nice guy. And after chatting with us, he went on his way.

Then, something unusual happened next.

About a week later, he came back to the house and brought my wife some sunscreen. You see, it was summer at that time when my wife was pregnant with our first child.

David brought her some sunscreen with a little note saying, “Hey, it’s hot out there. Especially if you have a new baby. Congratulations. That is so cool. Why don’t you go out and spend some time at the beach and just enjoy yourself?  You and your husband deserve it.”

We were delighted by David’s thoughtfulness and really, we were not expecting something like that at all. 

And then, about a month later, he comes back. But keep in mind, we were not wanting or even looking to move at all. 

He came back to visit us with another gift. It was a DVD called “The Happiest Baby On the Block”. It was about a doctor who showed you how to shush your baby and how to help your baby to not cry all the time. 

And boy, did we need that! Later on, it actually worked out really well! Especially with my first daughter who was such a huge crier. It was really rough. 

I was just blown away by David’s gifts and surprises!

Surprise and Delight Your Customers by Doing the Unexpected

Surprise and Delight Your Customers by Doing the Unexpected

If you maintain great relationships with people even if they’re not customers, you are playing in a pool that nobody else is playing.

Imagine two to three months down the road and all of a sudden you get a gift. That’s way different, right? That’s huge! Nobody does that. 

Now, you have to understand that this gifting concept is there for a reason. It is there as a means to show and give value. Literally, it’s there to just give. 

Over time — whether that person is coming in and buying more from you, or whether they refer you to other buyers — you’ve put some kind of positive thing out there for them. Eventually, it comes back. 

Remember, you shouldn’t do it just because you want something in return. The more that you can give, the more that you’re going to see there is a tremendous value in giving before taking anything.

For example, if you’re in the consulting space. Would you spend $100 to make $5,000? Well, if you send four gifts throughout the year to somebody, more than likely it is going to cost you about $100. 

Now, they might not be buying right now. They might not be buying later or within three months. But in the 12th month, they might finally be ready to move forward.

The Importance of Giving to Customers

The Importance of Giving

Why is it important to give? 

It is important because the more that you give, the more you will receive whether you like it or not. That is just how the universe works!

The biggest thing is to keep giving. But give strategically, as well. Do it because you genuinely like the people you’re being generous to and because you enjoy their company and conversations. Be sincere about it.

Sending something delightful through the mail gives you a 100% open rate. That is huge! You are creating a network where you get the potential of making thousands of dollars down the road.

And you do not have to break the bank as well. Please do not go into debt in order to give. Be generous and giving – simply to give. That way, you can receive and then give even more.

There are so many automated ways to do it now. You just have to figure it out. This is a great way to build a network of very good connections. And whether these connections are paying customers or not they can lead you to better clients.

How Non Customers Can Find Great Clients for You

How Non Customers Can Find Great Clients for You

It was so easy for me and my wife to become evangelists for David Sidoni without ever doing any business with him.

I mean, the guy is awesome! Think about it, we were not even remotely interested in moving to a new home yet and he is already going out of his way to do these delightful things for us. Can you imagine what it would be like if we actually worked with him?

Guess what happened next? One of our really good friends was looking to move to a new home. And so, they ended up hiring him as their realtor. Later, they ended up finding a house with David Sidoni! 

Their dream home, which I believe that they are still into this day, was all through sunscreen and The Happiest Baby on the Block DVD — which probably cost somewhere around $20 total. 

That is crazy! A $20 investment on gift items to give people that David liked, enjoying great conversations, and building a network of people. This helped him build very good connections and later on it enabled him to close a $700,000 house in elite Aliso Viejo, California simply from that $20 and from taking the time to grow his business in that way.

Conclusion

It’s like what Jesus preaches — “It’s better to give than to receive.”

And taking the time to find out about your people, even if they are not interested in moving on yet is crazy! It has opened up my eyes to what is possible when you give and give.

Resources and Links

So if you want a Virtual Systems Architect on your team or if you are interested to get to the next level and scale your business, you can do it all in as little as five minutes a day. 

Go check out FreedomInFiveMinutes.com or ProSulum.com. There, you will find the answer to Freedom In Five Minutes. 

I will catch you on the next Freedom In Five Minutes Podcast episode.

Check out this episode!

121 FIFM – How Multiplayer Online Video Games Teach You to be Massive Consumers

Gaming developers would want you to experience the game. They want you to dedicate your time to consume their product. And ultimately, they want you to play their game fairly. That is why bots are frowned upon among video game consumers.

But I use bots all the time to run dungeons and max out my characters in Final Fantasy XIV. Unfortunately, I got caught! The encounter reminded me of some of the things I hear from business owners.

Overview & Episode Content

  • What is “Botting”?  Who are its Consumers? and How is it Related to Business?
  • Gamers are Some of the Most Massive Consumers in the World
  • Why I Keep Botting Despite Getting Suspended
  • Don’t Be One of the Consumers, Be a Creative!

What is “Botting”? Who are its Consumers? and How is it Related to Business?

What is “Botting”? Who are its Consumers? and How is it Related to Business?

Every now and again, I get this hankering for some botting in the MMORPG (Massive Multiplayer Online Role-Playing Games) that I play. I love Final Fantasy XIV and it’s the game that I play with my oldest daughter.

Now, what is “botting” anyway? And how is this related to business?

Botting” is the process of using software automation to perform tasks. Sounds familiar? It’s a very popular tool in social media and sales funnels. However, it is frowned upon among video game consumers and developers.

And this is where my situation gets a little tricky because I love running bots on Final Fantasy XIV. If you have been following my podcast, Freedom In Five Minutes, then you know how passionate I am about automating systems and processes. Naturally, I feel the same way with my gaming.

I love the game but I always get the itch to run my bots so they do all of the quests for me. Now, why is that a bad thing? It’s a bad thing because video game developers want you to consume—and of course, they want you to play fair.

Running your bots would not be fair to the other players who really put in the hours to develop their characters and skills in-game.

Gamers are Some of the Most Massive Consumers in the World

Gamers are Some of the Most Massive Consumers in the World

Running bots on an online game can get your account suspended or worse, banned. So, why is botting such a big no-no for most game developers, platforms, and consumers?

Video game developers want you to consume their content. They want you to clock in the hours in-game and play! So that when the next downloadable content arrives, you would already be invested so much in the lore or game that you would be willing to buy any of the add-ons available.

They want you to have that going on in your head so that you are ready to grab the next expansion or the latest items on the store because you want that extra edge. They want you to purchase that new piece of entertainment.

Now, the more that you manually run dungeons or go on quests, the more likely they can suck you into that repetition. And the more that they are able to consume off of you, like a vampire. Don’t get me wrong. It is simply business. Like any other industry, video game developers have to make money too.

And this is exactly the reason why gamers are some of the most massive consumers in the world.

Why I Keep Botting Despite Getting Suspended

Why I Keep Botting Despite Getting Suspended

Despite getting my account suspended numerous times because of botting, I still get the hankering for it. One of the things that I personally love about systems that go on with business—or anything really—is seeing things work by themselves and knowing that in the background, it’s doing the work for me.

Automation is giving value to me, despite my absence.

I think this is important because this tries to teach us that we have to be the ones to do everything. That pressing the buttons yourself is the only way to get to your goals. 

The industry tried to teach you that you are the one with the skill, the one summoning the elements, and the one that can do the ice spell. You are the only one that can do all of that because you are the hero of Final Fantasy XIV. 

But if in your business, you are literally spending hundreds of hours doing something that somebody else could do or something that you could program to do for you, then you are a zero.

Don’t Be One of the Consumers, Be a Creative!

You are not exclusively the consumer, you can be the creative one. So, create the systems, the environment, the processes, all of that! You are able to make a process that someone can do. 

And you can see this happen over and over with things that people think is absolutely impossible. But not only that, it is having the peace of mind where you are okay with offloading—with giving somebody else the keys to the custom Ferrari that you built with your own hands that nobody else has in the entire world. 

Right now, you may be holding on to tasks that you simply would not let go—it could be stuff in your business. Even though you could. What are some things right now that are consuming your time when they really don’t need to?

I want you to be suspended from doing that. I want you to be banned from doing that for 30 days. Give it a try, or create a process document. 

If you have a Virtual Systems Architect, you can do that in five minutes. I encourage you to get that going because the sooner you start getting that going, the sooner you are going to be able to absolutely enjoy the massively multiplayer game of life. 

Conclusion

There is a time and place to have bots handle your tasks. You are going to see all the things you can do when you start trying to scale and systemize yourself—as Jermaine Griggs, my mentor—would say. Scale Personal Attention.

Resources and Links

So if you have not checked out FreedomInFiveMinutes.com, go check that out. We have a business process scorecard. We have a masterclass there. I also have a four video series over at ProSulum.com. I’m gonna be doing a lot of cool automation in the next few weeks that is going to be really surprising. 

This has been Dean Soto and I will catch you in the next Freedom In Five Minutes.

Check out this episode!

119 FIFM – Systemizing Global Manufacturing the Easy Way with George Chen

Today’s episode is going to be an absolute treat as George Chen — one of my favorite guests on the Freedom in Five Minutes podcast — teaches you how providing the best customer experience — and systemizing processes — is key to growing and scaling your business.

Being the founder of UBestPacks.com and working with some of the biggest brands in the world, George is someone who is systemizing in a way that allows his global manufacturing business to run with as few people as possible.

Learn more from George’s strategies and find out how he is able to work with big brands while helping other businesses grow and scale!

Overview & Episode Content

  • Meet George Chen, From Sticker Maker to Global Manufacturer
  • That Moment the Customer Falls in Love with Your Product is Gratifying
  • Reigning Supreme in Supplying the Restaurant Industry by Systemizing & Bringing Ideas to Life
  • George Discovers Huge Breakthroughs After Systemizing His Business for the First Time
  • How to Work Your Virtual Systems Architect to Maximum Advantage
  • Systemizing the Training Process by Uplevelling Process Documentation with FAQs
  • Do It First and then Ask Forgiveness Later

Meet George Chen — From Sticker Maker to Global Manufacturer

Meet George Chen — From Sticker Maker to Global Manufacturer

George started a sticker company in college. He traded two DJ turntables for a vinyl plotter and started doing custom stickers and decals for cars. And from there, he moved into different types of packaging services for various industries.

Today, George runs U-Best Packaging Solutions based in Brea, Orange County, California. His company cares for his clients’ branding on their packaging, business cards, flyers, clothing, apparel, etc….  Also, he manages his U.S. operations as well as overseas in Taiwan and China. Since then, he has expanded to manufacturing as well for global brands.

That Moment the Customer Falls in Love with Your Product is Gratifying

That Moment the Customer Falls in Love with Your Product is Gratifying

Obviously, George does so many things to get his company to where it is now. But if there is one thing that he is passionate about, it is putting out excellent products that go beyond the clients’ expectations.

According to George, “I think it’s more so the gratification of printing something and showing our customers and seeing the look on their face. That’s what I love doing. I love the feeling of giving my customers a product and having them so stoked. That’s usually where I get my gratification.”

A lot of times, he works with global brands by supplying them with special influencer boxes to ship out to marketing influencers across the globe. And he gets to enjoy creating custom boxes just to make the user experience unforgettable.

In a world where people share anything and everything on social media, creating the best customer experience is a great way to build a successful business.

Reigning Supreme in Supplying the Restaurant Industry by Systemizing & Bringing Ideas to Life

Reigning Supreme in Supplying the Restaurant Industry by Systemizing & Bringing Ideas to Life

The way that George deals with a bunch of different industries through his packaging services is absolutely amazing! Because when people hear ‘packaging’ they often think of the boring brown shipping boxes that we see everyday. 

But it’s more than a boring brown box for George, “We’re pretty big in the restaurant industry. I would say we do a lot of franchise restaurants nationwide and we do local franchise areas like Afters Ice Cream. In fact, if you go on their website, AftersIceCream.com, you can go through their portfolio and see some stuff that we’ve done.”

As a matter of fact, George and his company did everything on the wall installation for Afters Ice Cream. They did all the ice cream cups, wraps, wallpapers, signage, and photo booth opportunities. And just recently, they did the Rick and Morty collaboration window clings that go on the storefronts as well as wallpaper packaging and merchandise quoting.

George brings his clients’ ideas to life. He is excellent at building packaging around the customer’s products — whether it be boxes, bags, or whatever it may be… Their goal is catering to certain customers and making something very memorable.

George Discovers Huge Breakthroughs After Systemizing His Business for the First Time

George Discovers Huge Breakthroughs After Systemizing His Business for the First Time

If you have been following my podcast and blog, then you know how passionate I am for systemizing and automation. Coincidentally, George is the same way too — even way before our paths crossed. You will be blown away by how much he is able to do with just a lean organization.

George has a mind for systems and operations and he runs his business very differently from a lot of other people in the industry. Some of his focus are on outsourcing and documentation. 

In order to maintain a flexible but still powerful organization, he makes a point to offload his tasks to his Virtual Systems Architects. This way he can focus on the more valuable parts of his business like scaling the company, business development, or product development. And he is able to offload these things by documenting systems and processes.

If there is one thing that George dreads, it is order processing and invoicing, “I absolutely hate it. I don’t like typing out invoices and orders. It’s such a waste of my time. But once I implemented process documentation and delegation, I was able to focus on sales.”

And that was just the beginning. It snowballed into looking at all of the things they do in their company and asking how to systemize each process. One thing that startups need to know is to always think like a massive company.

“With a document, you can easily pinpoint where something went wrong in the process. And now, there is a highly improved quality control because you are able to resolve issues right away.”, says George Chen.

So how do you go from startup to success? Simple. Keep asking, “What would a global corporation do?”

And the answer? Each of them have standard operating procedures.

How to Work Your Virtual Systems Architect to Maximum Advantage

How to Work Your Virtual Systems Architect to Maximum Advantage

Okay. So you have documented all your processes and you are now able to delegate tasks to your VSAs. That is good! 

However, it takes more than that to get excellent results.

Your VSA or your team of VSAs need to know the “Why” of things on top of the “How” and “What”.

George cites a specific example when one of their customers sent an artwork that was not print ready. What that means is when a print ready artwork is submitted, all that needs to be done is taking that artwork, making a proof out of it, and printing it. So there are no touch-ups and edits involved. 

And what this particular customer sent was an artwork but it had text in the middle, giving instructions on what needed to be done for editing. If George’s team would have taken the artwork and printed it, that would have gone wrong — with all the markings in the middle.

Now, because the VSAs working with George understand why they have requirements in place for artwork submissions, she responded immediately. “Hey, we noticed that the artwork that you sent was not print ready. Please make sure you remove all of your markings and resend this artwork so that we can move it into printing.”

And that illustrates just how powerful systems and documentation can be when your team is able to really absorb the “Why”. George does not simply teach what to do, he teaches why they do things in a particular way. This helps the team understand the business a lot more. And in effect, they are able to execute and deliver better results.

Systemizing the Training Process by Uplevelling Process Documentation with FAQs

Systemizing the Training Process by Uplevelling Process Documentation with FAQs

Anyone who has trained a new employee will agree on how essential it is to answer questions during the training period. But what if you are training several people? Getting the same questions over and over again could easily take a huge chunk of your valuable time as a business owner.

According to George, “In the beginning with one VSA, I was always going to be the one to answer all the questions. However, I would not want to answer the same questions for every single new trainee. So we systemized the training process and created a Frequently Asked Questions document for everything in our company where they can refer to.”

After training just one VSA himself, George has removed himself out of the training process by systemizing it. Now his main VSA, documentations, and FAQs are able to handle the process for new trainees.

The best thing about this is when I bumped into George at a speaking engagement and I asked him, “Hey, how is your new VSA coming along?” 

And George had the ability to say, “I don’t know. My main VSA is handling that for me.” 

That is a powerful thing — to have that weight off of your shoulders and knowing that a task is delegated and being taken care of.

Do It First and Then Ask Forgiveness Later

Do It First and Then Ask Forgiveness Later

For George and his team, they will always go for it whenever they see an opportunity.

George says, “Instead of trying something, just do it. Because if you think about it, as adults, we don’t really fail at things nowadays. We have this level of comfort in our decision making that we’re going to take the same solution most of the time. Or deciding on something that we already know is a most probable outcome.”

He continues, “A lot of people have a hard time trying new things or being willing to fail because we’ve taken all of that out of our day-to-day. When we were kids, we always failed. We always fell down, but got back up. Right now, how frequently did you fall recently?”

Yeah. Not so much, if never.

Failing is a chance to learn and grow. So just do it. Be willing to fail again, fall down, and see what happens. What’s the worst that could happen anyway? It would not be the end of the world. Instead, you get to learn from the experience.

Once you are confident in moving forward, you can only start winning after falling down.

Conclusion

George Chen has experienced so much through his journey from making stickers to running a successful global manufacturing business.

He says that if there is one thing he has learned so far, “It is all about giving high-end value to the clients. It is never just about how to take, but to give even as a supplier. Like, how do you give to this person? And that’s definitely helped us in the long run, for sure.”

Resources and Links

So, if you want your brand to soar from the physical design standpoint, check out George Chen’s website at UBestPacks.com. His team is amazing. Or reach out to him on Instagram at @ge0rgechen.

Also, please visit FreedomInFiveMinutes.com. There are lots of good stuff over there you can use to punch-in the numbers and see what it would be like if you were to get a Virtual Systems Architect. 

And check out ProSulum.com as well – our main Virtual Systems Architect site. There, you can schedule a discovery call.

This is Dean Soto, and I will see you in the next Freedom In Five Minutes podcast episode.

Check out this episode!

115 FIFM – If You Leave Poison Oak Next to You, Eventually You’re Going to Get Burned

There are things that we put off doing. What’s the harm anyway? It can be done later, right? Wrong. Putting off things that you know you have to do are like poison oak ticking time bombs! And I learned this the hard way.

The more that you procrastinate and unwilling to do what needs to be done right now, the harder it is going to be later on.

Overview & Episode Content

  • Problems in Your Business are Like Poison Oak
  • Procrastination Feeds the Poison Oak in Your Business
  • There are Tons of Poison Oaks in Your Life That You Need to Cut Down
  • Do Not Wait for the Ticking Time Bomb to Catch You Unawares

Problems in Your Business are Like Poison Oak

Problems in Your Business are Like Poison Oak

When we moved onto our property about three years ago, one of the handymen showed us where we had some Poison Oak on the Property. It was a very close distance to our house. And we actually had our handyman spray and kill a good amount of the Poison Oak.

Now, just like with any business problems, I took initial action to get the solution done.

But then, I started thinking, “Well, the kids really don’t play over where that’s at.” And you know, it’s not that big of a deal. It’s just poison oak. What could possibly go wrong?

Procrastination Feeds the Poison Oak in Your Business

Procrastination Feeds the Poison Oak in Your Business

Nearly Three years later, we kicked the children out to go and play. Apparently, they were wandering right around that area.

So, they got poison oak on their hands and subsequently on their body. And then, on their face. Now, they have the poison oak rash all over them. And it sucks.

It sucks but it’s funny how my little guy is a beast when it comes to pain. He’s totally fine. Like, he’s just, “Oh, I want to go play and go do this. I want to go do that.”

And yet, when you look at his face, you’re like, “Oh my gosh, dude, you should be resting. Because man, you look beat up.” It’s sad because that poison oak is all over him.

Now, this is exactly how your procrastination can feed the poison oak in your business. And sooner or later, it is bound to explode on your face.

There are Tons of Poison Oaks in Your Life That You Need to Cut Down

There are Tons of Poison Oaks in Your Life That You Need to Cut Down

With all that being said, I’m getting rid of all of this Poison Oak on our property in the next few days. I know where it all is.

I’ve been hesitant just because I didn’t want to get it, but who knows? I might actually be immune to it because I was touching his face and I haven’t got it, at least as of yet. And, you know, there are some people who are immune to poison oak and poison ivy where it doesn’t bother them.

I don’t have an allergic reaction to it at all and none of my other kids have had any symptoms or any signs. It’s just this particular one. Anyway, we are just  waiting for all his rashes to stop swelling up.

But one of the things you have to do when you’re getting rid of poison oak is to have gloves on. You can’t burn it because it’ll get into your lungs and cause a whole bunch of damage. So I’m going to take these things over our fence and throw it where no one ever goes to. Then I’m going to try and make it kind of  spread out on the grass so that all the oils dry up and it gets all decomposed as fast as possible.

Again, what you have to do is to get gloves, cut them down, and then you throw it away. Try and cut it up as much as possible and throw it out.

This is important because there are a lot of poison oaks in our lives. They could be in our relationships, marriage, spirituality, or even in business. Things that you’ve been ignoring for quite a while but you know are bad.

It is always best to find solutions to your problems right now.

Do Not Wait for the Ticking Time Bomb to Catch You Unawares

Do Not Wait for the Ticking Time Bomb to Catch You Unawares

The best idea is to handle the situation right now. You know, had I done this three years ago, I would have gone through the exact same thing.

I would have cut the stuff down, put all the poison oak in a place where it can just decompose by itself as quickly as possible and be done with it. I could have even had our handyman finish the job three years ago!

But now, I have a child who was exposed to it and is now healing from all the allergic reactions to it. So, either way, I had to cut the stuff down and move it. But because I chose to wait, boom! This is what happened. It kicked me from behind.

Conclusion

So, what are you waiting on? If there is something that you know you have to do but you keep on letting it go, it’s just going to get worse over time. The more that you are unwilling to do what you need to do now, the harder it will be later.

Act on it, get it done and settled. Now!

Resources and Links

This is Dean Soto, and I am inviting you to go check out FreedomInFiveMinutes.com.

On that website, we have a business process scorecard and a masterclass on how to automate your business and get things moving in the right direction through systemization.

Also, check out ProSulum.com. There’s a four-video series there that you might want to check out. Or you can schedule a discovery call if you want to start systematizing and automating your business in as little as five minutes a day.

Do that and I will catch you on the next Freedom In Five Minutes Podcast episode.

Check out this episode!

116 FIFM – The Foundation of What You Build is What Matters Most

There can be a multitude of tasks to get one project done. Some tasks are definitely more fun to do than others. Usually, the foundation tasks are the not-so-fun bits. And people can be so eager to produce output without the same eagerness to do the foundational tasks. Sometimes, this leads to mediocrity.

Because people want to have something done right away, most end up forgetting something very important when it comes to building anything concerning your business. But what exactly is this “thing” we need to be aware of?

Today in Freedom In Five Minutes, Dean talks about what it means to have a strong and reliable foundation and how important it is when you are trying to build your business.

Overview & Episode Content

  • Building the Foundation of a Cat House
  • Take the Time to Build Your Foundation Perfectly
  • Building the Perfect Foundation on All Four Corners
  • Take Only the Customers with The Right Foundation
  • What Foundation in Your Life Do You Need to Focus On?

Building The Foundation of a Cat House

Building The Foundation of a Cat House

If you have been following the Freedom In Five Minutes Podcast for a while, then you know that I am building a cat house. This would be a feral cat house. We want to get a whole bunch of cats from the ASPCA. These would be spayed outdoor cats that do not want to be with people and would sadly be put out if no one takes them.

So, I had the idea of building a feral cat house that would be four foot wide by eight foot long. And these feral cats would live in this cat house. 

I have started building the foundation and most of the structure’s frame. And it is good. The design of this cat house is going to be like a biker’s bar. It is going to have a sign out front that is going to be all black and have spikes. The little cat house biker bar is going to be called “Hell’s Kittens”. And the cats would be our rat catchers. 

They would be the ones to get all the rodents, snakes, squirrels, and gophers on our acreage. I am super excited to get these guys. It is going to be pretty awesome. 

Take the Time to Build Your Foundation Perfectly

Take the Time to Build Your Foundation Perfectly

One of the things I learned when building this cat house is how much time it took to build the foundations of a structure. For this cat house, the foundations took the longest to build.

I have learned from other structures that building the foundations is the most important, and at the same time, the most annoying thing. Despite how much I do not like building the task, it had to be built. Whether I liked it or not, the hardest part of this whole thing is the foundation. 

The foundation is made of cinder blocks built at four corners. And then, there are a couple of blocks at the center just to keep the floor from bending. But the most important part is definitely foundations at the four corners. 

Now, the cat house has been built on a slope. At the front of the structure, cinder blocks are dug in about halfway down — which is totally fine. However, the ones in the back were barely dug in because the whole thing is on a little slope.

When I was trying to make sure that the blocks would not shift or anything I found that it just would not work.

As soon as I put the structure on there, and applied some type of movement, the cinder blocks started to shift. Well, luckily, I had a bag of quick-drying concrete. So, I brought the bag down. I did not want to do this added piece of work. But I wanted this structure to be permanent. So, I did not want to mess up.

Building the Perfect Foundation on All Four Corners

Building the Perfect Foundation on All Four Corners

So, I poured the concrete on it and went to get some water to start winning the concrete, and right when I poured the water on it, I realized that there was some concrete on top of the cinder block too!

So I had to very quickly brush it all off with my hand and made sure that it did not dry on the cinder blocks and make it uneven. It was quick-drying cement so it did not take that long for me to finish up.

It was the perfect foundation. Perfect!

The one on the back would not shift anymore and the ones at the front did not shift as well. I was not too worried about the ones at the center because if those four corners would not shift, then it should be good too.

“It should be pretty golden,” I thought.

It was one of those things where I started to realize just how much time I had spent on the dang foundations and the cinder blocks. Literally, it was just about cinder blocks and trying to make them as straight and as uniformly and as high as possible. More importantly, that all foundations are leveled and align perfectly with each other.

Take Only the Customers with the Right Foundation

Take Only the Customers with the Right Foundation

Building the foundation took a lot of time. And on top of that, it was such a hard thing to do. I thought I could literally be doing the fun stuff instead, like cutting wood, designing other parts of the cat house, and putting all the wood together.

But there I was, doing the foundations. You see, if I were to do all of the fun stuff first — the wood cutting and building other details first and then build the foundations last — that was horrible. It would not have worked out, the foundations would not last long.

The foundation would be shaky or uneven and the whole structure, eventually and very quickly, would definitely give away. It would come crashing down. And I do not want the structure to come crashing down on my kitties. That would suck.

And so, why is it important to be building the foundations first? This is why we are ruthless and I say that in all honesty. We are ruthless with our customers in making sure that they have the foundation of building systems, the foundation of creating systems from system documentation from videos. That is a very important thing at ProSulum.com and FreedomInFiveMinutes.com.

What Foundation in Your Life Do You Need to Focus On?

What Foundation in Your Life Do You Need to Focus On?

And a lot of our customers at ProSulum.com want to jump right to the building part. Most people just want to jump right to the fun part — and it’s only human. We are naturally attracted to the fun parts of life.

But we have to stop these customers and say, “That is not how we work here and that is not what we do. So, if you are looking to have a building and a business that is going to crumble because you want to do the foundations last. Or if you want to have to go and repeatedly fix things in your business, then this is not the right place to do that.”

So, I have a question for you. Right now, what kind of foundation building should you be spending more time on even if it is not fun?

Foundations can come in different shapes and sizes. Is it the foundation of your business? Marriage? Maybe it is the foundation of a new business relationship or simply taking some time during your day to work out or have a meal with family?

What are the foundations in your life that you should be investing more time on?

Conclusion

I challenge you to take the time to build the foundation for most things in your life and business.

The more that you try to build without having that solid ground built, the more difficult it is going to be for you to see results in anything that you are doing.

Also, it is going to be a constant fight and struggle and a constant repair of everything that you do.

Resources and Links

This is Dean Soto, founder of FreedomInFiveMinutes.com, go check that out.

Also, visit ProSulum.com if you want a Virtual Systems Architect. The service is super inexpensive, but they will literally transform your entire business. Sometimes, almost overnight, I would say. I wouldn’t say overnight, but pretty darn close.

So all that being said, I will catch you on the next Freedom In Five Minutes Podcast episode.

Check out this episode!

012 FIFM – There Is Never A Perfect Time

There isn’t a right time for you to take action. Whether it’s public speaking or blogging, starting a business or writing a book, doing a podcast or a YouTube channel, there is never a perfect time.

Don’t wait until everything is just right or perfect for you to feel accomplished. If it feels right, get started on it today. Once you’ve made that decision, you will get a lot more meaningful work done everyday.

Overview & Episode Content

  • If You Wait for Perfect Conditions You’ll Never Get Anything Done
  • Right Time vs. Right Now
  • Is There A Perfect Time For Everything?

If You Wait for Perfect Conditions You’ll Never Get Anything Done

Boat, Beach, Sand, Ocean, Sea, Coast, Shore, Water, Time

Let’s just start with the story about my YouTube channel. It was so hard in the beginning doing a podcast. Well, the cool thing is that you get better every time you do something. You don’t hear too many “ums”, however, with being in front of a camera, it’s so strange and so awkward. In my mind, thinking that I’m talking too fast, with my voice changing pitch. Well however, upon listening to myself and oh my gosh, it was so boring. The topic was about a story of how hesitant of me going into the gym. It was my heaviest weight that I ever had in my entire life but didn’t wanna do anything about it.

Later, I joined a thing called Wake Up Warrior, where it kicked my butt and realized that I actually have to do something. Well, it was interesting because yet again, it was not the perfect time. One of the reasons keeping you from the gym was the fact that you’re out of shape. And all these big muscle bound guys are there looking like beasts, and here you are with some men boobies and just trying to survive the 30 minutes to an hour that you are doing. Well that’s the way I felt at first.

Right Time vs. Right Now

Despite of being very uncomfortable in front of a camera, I still chose to go for it. Knowing deep down that it’s gonna suck. Well, there is no perfect time to get started doing something that’s meaningful to you. It’s anything where it’s going to be risky. Like after consistently in the gym, never been able to lift the amount of weight that I’m lifting now. But that started at a totally inopportune time, a time where I felt that my fattest, my most vulnerable was gonna be the laughingstock of the gym. But doing that continuously went ended up being the most amazing experience after all. It’s fantastic because now I can lift more weight than ever before.

Is There A Perfect Time For Everything?

Fantasy, Robot, Rose, Explosion, Science Fiction

There is never a perfect time. Whether it’s public speaking or blogging or starting a business or doing a podcast or even doing a YouTube channel, there is never a perfect time. You just have to make the decision. Just do it and get the feedback. Move forward and try it for a little while and it’s awesome. It’s crazy, the fact that it all started when it was not the perfect time was actually the perfect time.

Conclusion

So, what are you procrastinating on right now? Because it’s not the perfect time? Is it because you don’t know how to set up your LLC or is it the story that you’ve been wanting to write forever? Make a decision and start seeing the feedback. If you see great results, keep going and if you don’t, now you can stop and you don’t ever have to think about it again. If you were to simply make the decision and see where that decision takes you, you would have the potential of some massive results.

Resources and Links from the Podcast:

ProSulum’s Website: https://prosulum.com/


Freedom in Five Minutes’ Website: https://www.freedominfiveminutes.com/

Check out this episode!

118 FIFM – Just Because You Like It Doesn’t Mean They Like It

One of the biggest things in our service business is making sure that we only work with people who like to be part of our tribe or community of entrepreneurs. We at ProSulum.com do not want to work with a ton of people for sake of having a lot of customers.

I find that, more often than not, the temptation is wanting everyone to be a customer. But the reality is we can never please everybody. The things that we like, and make sense for us, may not necessarily relate with some of our prospects or referrals.

In fact, it may even turn them off; and that’s okay! 

Overview & Episode Content

  • Even Notable Personalities Have People Who Do Not Like Them
  • When Should You Care About Using Buzzwords?
  • Buzzwords May Turn Off Prospects But Who Cares?
  • The Choices You Make are Forever Important
  • Focus on Working with Like Minded People

Even Notable Personalities Have People Who Do Not Like Them

Even Notable Personalities Have People Who Do Not Like Them

If you look at some of the greatest businesses minds, the best comedians, and the most notable people today. What do you find? 

You find that they are very polarizing. Some people do not like them and that is okay because the ones who do, really love them! Look at Steve Jobs, for example. He completely revolutionized the whole computer world. But, you either love a Mac, or you hate it. 

This is a relevant topic for today’s episode of Freedom In Five Minutes because of something interesting that happened with a prospect the other day.

Now, the prospect was a referral by one of our best customers. And we moved forward with the prospect even though he came off as semi-serious about the whole thing. It was an interesting temperament.

When Should You Care About Using Buzzwords?

When Should You Care About Using Buzzwords?

Now, we sent over a draft agreement for him to look over. And if all looked good, then we would have sent the final agreements.

We have been using a template email  for two years now that says something like, “We are so excited for you to massively grow or 10X your business and we are thrilled for you to join our tribe.”

So, my general manager sent that email out and the prospect replied – expressing how excited he was for us and how it was going to be great. He wanted to stay in close contact so we could share ideas. It was a positive response, he really seemed to want everyone to succeed.

However, this guy then proceeds to go behind our backs and talk to one of our best clients right now who referred him. 

And he said something like, “These guys are pretty aggressive, they kind of sound scammy with the ‘10x-ing your business and massively growing your business’ and they’re still trying to sell me after the fact…”

Now, our client sent an email to us, basically saying, “Hey guys, I’m getting feedback that you’re coming off a little bit aggressive and scammy. This could potentially be harming our reputation. Can you take a look at your emails? The fact that you use 10X and all these buzzwords. That’s probably not necessary.”

Okay, I really take these things seriously so I made time to look at the matter and called them to try and figure out what was wrong and what the issue really was.

But one of the reasons I even have these words in my email template – and it is in there for about two years now – is because it is true!

Buzzwords May Turn Off Prospects but Who Cares?

Buzzwords May Turn Off Prospects but Who Cares?

We have seen, multiple times, where our customers have 10Xed their business. I have one customer who went from barely squeaking a profit that ended up with almost 20X return in profits by using our VSAs. 

This was because he was able to let go of a lot of dead weight – people who were not doing what they were supposed to. He has two VSAs and just crushes with them. We have a proven track record with people who are extremely successful by following what we do.

I totally get it. Some people are going to get turned off. It is one thing to use buzzwords for the sake of it. But if the buzzwords that you use are true for your business, who cares? Honestly, if your prospect is going to be picky about what words you use to express the truth, who cares?

The Choices You Make Now are Forever Important

The Choices You Make Now are Forever Important

With the way things are going, I am guessing he will no longer be moving forward which is a good thing. At this point, even if he wanted to move forward, it would no longer be a great fit.

It is not fun to work with someone who goes behind your back instead of approaching you directly and saying what their issues are. 

I ask myself, “Do I really want that type of person to be a customer anyway?” 

The answer is, “No.” 

I want to work with good customers who are ready to be a part of our tribe. Everyone who is a part of our tribe utilizes certain things that we do. And they know that there are certain things that we do not do.

For example, we do not do training with our Virtual Systems Architects. Training is a very bad word. We do process documentation videos.

The choice to work with a customer is always yours and the choices you make now are always important. These choices will impact your business positively or otherwise in the long run.

Focus on Working with Like Minded People

Focus on Working with Like Minded People

So, the whole idea of pleasing people who aren’t even customers yet – just so that they would become one – is completely foreign to our way of thinking. 

Keeping that in mind, I told the client, who referred the prospect to me, that we will change and split test a different email template just to his referral partners. 

If it does better, great! We will use that new email template.

Now if it doesn’t, then we will use the same old one. But it is the first time that this has ever come up in the two years that we have been using our email templates. And the whole idea behind this, at the end of the day is that, who cares?

Conclusion

Of course, if you just started your business and you are already getting complaints like that, then yeah, you probably want to change some stuff. 

The idea is that you want to work with people that make you happy. Work with people where you can make them happy, and do not get stuck in a business relationship where already right off the bat, there is some kind of animosity or something that is not a good fit. 

Resources and Links

Thank you for taking time to listen to today’s Freedom In Five Minutes podcast episode. 

This is Dean Soto, inviting you to go check out FreedomInFiveMinutes.com. There are lots of good stuff over there you can use to punch-in the numbers and see what it would be like if you were to get a Virtual Systems Architect. 

Also, please check out ProSulum.com – our main Virtual Systems Architect site. There, you can schedule a discovery call as well.

I will see you in the next Freedom In Five Minutes podcast episode.

Check out this episode!

114 FIFM – Specialists in Your Business, and in Any Business, are Stupid

You are probably thinking I’m the biggest jerk after reading the title above. The truth is, you do not have to specialize and hire specialists for your business.

In today’s episode of Freedom in Five Minutes, I talk about the power of being a generalist as an entrepreneur. Join me as I recount my struggle to niche down and specialize until I finally had enough and said, “Screw that! I do not need to specialize in something!”

This is my journey to becoming a proud generalist.

Overview & Episode Content

  • I Grew up Unsure on What to Specialize In.
  • The Question that Caused My Frustration as a Business Administrative Assistant.
  • Striving Hard to Specialize Only to Find Myself at a Dead End.
  • Leaving Behind the Struggle to Niche Down to Become a Proud Generalist in Business
  • Rethink the Idea of Specializing by Asking the Right Questions About Your Business.

I Grew up Unsure on What to Specialize In

I Grewing up Unsure on What to Specialize In.

Growing up, I always had this issue that reared its ugly head predominantly in school, at first. Then, it started rearing its head in the workplace too when I got into my full time job.

From elementary school all the way up to college, I had no idea what I wanted to do. Looking back, I remember it was when I met my wife that I decided on an actual major. And then, I was majoring in Japanese. Next, I majored in music.

Eventually, I was like, “You know what? Screw this!” and I just wanted to get out of school.

Basically, I wanted to get my degree because my wife wasn’t going to marry me if I didn’t have one. So, I decided to take a Bachelor’s Degree in Business Administration because it was the easiest, fastest, and it looked good on my resume if I was going to get a job that paid well.

Later on, I found myself working as a Business Administrative Assistant for a company – that probably do not even exist in the same way anymore – called DMJM+Harris.

The Question That Caused My Frustration as a Business Administrative Assistant

The Question That Caused My Frustration as a Business Administrative Assistant

DMJM+Harris is a civil engineering company. Within the organization, there were probably around fifty people – everyone from civil engineers, structural engineers, finance, accountants, to project schedulers, etc… I was an administrative assistant there.

It was really cool because it was one of the funnest jobs – no kidding! Although, I could not put my finger on why I actually enjoyed that job as much as I did – but we’ll get to why that is in just a little bit.

The thing about this organization was, there was obviously a lot of skilled people especially in structural engineering. They are building bridges or roads that perhaps billions of people are driving over; and those things have to be perfect.

I remember walking in the finance office one day where the accountants were. Walking down the hall, I went over to this lady who was one of the finance managers there. We didn’t know each too well and I don’t know why I got the bug to ask her, but I did. 

I asked her, “What do you think I should do if I want to be successful? And what kind of degree should I go for?”

At that point, I was going for a Bachelor’s in Business Administration. She looked at me and thought for a little bit.

Then, she said, “Well, you want to go for something more specialized. Don’t go for a Bachelor’s in Business Administration because it really is too general. Look, you are not going to be able to become a CPA or get certain credentials because it’s just a general degree. It’s not like you’re in taxation or accounting which are both much more specific.”

I was like “Crap, I think I am totally destined to be just this wandering guy who does not know what he is doing and I am never going to make anything of myself.”

At that point, I became so frustrated internally. It was almost like my world shattered right in front of me!

What’s the Big Deal about Specialization?

What's The Big Deal About Specialization?

You might be thinking, “Dean, what’s the big deal? Really, it’s not that big of a deal.”

By then, I had already spent years getting hounded by councillors at school as to what I wanted to do but I could never decide. There was nothing I could fall so deeply in love with this thing that I wanted to go to specialize in. Even if I dabbled in different fields, I was only able to get so far.

Everyone was telling me, “You never want to be a jack of all trades and master of none. Dean, you are never going to get rich that way and you are never going to see any success that way.”

It’s interesting because right about that time, I was applying to Boeing Aerospace. I did not have my bachelor’s degree yet but I did have a security clearance – a big thing for Boeing.

Then, I applied for this industrial security job, though I didn’t quite know what it was. It was more like protecting government secrets. It seemed pretty interesting and I thought it was kind of cool!

So, I decided to just go for it and keep going. If I’m going to be this poor jack of all trades, master of none, then that’s the way it’s going to be. It’s so hard for me to specialize in anything.

Striving Hard to Specialize Only to Find Myself at a Dead End

Striving Hard to Specialize Only to Find Myself at a Dead End.

Lo and behold, as I was working at DMJM+Harris. I did not think it would happen. Shortly, I got deployed to the industrial engineering job at Boeing and the work was pretty general – it had everything from computer security to document control, document security that had physical security. In no time, I was climbing the rafters and helping to build buildings.

Now, this is a whole thing that nobody ever talks about in any type of school! It was making good money for me and it was perfect for a generalist like me. I was doing all of this cool stuff!

But then, I started to wonder why I liked my previous administration job so much. It was because I got to talk and help structural engineers, learning what they needed, and how they needed things done.

With my industrial security job, it was the same thing. The job required dealing with engineers, computer security guys, IT guys, contractors, construction workers, with all these people, and I loved it.

I was getting promoted left and right because it was my wheelhouse. The truth is, I didn’t want to specialize in anything. I love the fact that I knew a good amount of all this stuff and learning more every day. It was wonderful.

Later, I got deep in computer security and eventually, they ended up hiring me as a computer security specialist. It was an exciting time and I was making a lot more money with that because it’s a more technical job.

And then, it all came crashing down. What happened was, I got pigeonholed into computer security. At that time, there was only one good way out.

I deeply specialized as much as I possibly could into computer security. Honestly, I tried my hardest to make that happen. But it became extremely painful to the point where I was getting depressed. It was so horrible. I was drinking a lot, hated my job, and I could not see a way out. 

Leaving Behind the Struggle to Niche Down to Become a Proud Generalist in Business

Leaving Behind the Struggle to Niche Down to Become a Proud Generalist

It wasn’t until I became an entrepreneur – leading over 100 people in building organizations – that I started to see specializing sucks.

I am doing all of the general stuff from accounting to payroll and supporting client after client with the help of my core team of four people – these are people who work for me.

They say you can’t make a lot of money if you’re not specialized… Maybe that is true in the employee world but I’m doing just fine. I can work as little, as long, or as much as I want to. And I make way more money.

Now, I’m not doing this to brag. I make way more money than I ever did as a specialist and that is not meant to brag. This is for those people out there who are generalists. When you just don’t really know what you want to do, then this is for you.

This is for all those people who say, “Oh, you need to specialize in something.” Screw that! You don’t. There are plenty of opportunities out there and things that make you so valuable. I like to say that I specialize in generalization.

Have you ever wondered why the highest ranking people in the military are their generals? It’s because they know a good amount of everything but do not necessarily specialize in any of it. And they lead a lot of specialized personnel.

Why is this important? It is important because I think specializing in your business as well is so dumb. This is why we have Virtual Systems Architects (VSAs) at ProSulum.com and FreedomInFiveMinutes.com.

I have a core team of four people. And they do everything from design to copywriting, recruiting, accounting, payroll, invoicing, accounts receivable, accounts payable… Seriously, they can do everything. Everything!

Rethink the Idea of Specializing by Asking the Right Questions About Your Business

Rethink the Idea of Specializing by Asking the Right Questions About Your Business

If I was going to go the traditional route of business, I would have 50 people working for me all in some stupid department and all of them doing one thing when I can have only four people effectively doing all that stuff.

Honestly, if you use systems and document everything you are doing, then you do not have to specialize and hire specialists in your business because they suck up so much resources and they kill your overhead.

So, how is it that Matt from Camrock is able to do – with only two VSAs – what his other competitors do with hundreds of people? It’s because he does not specialize and he does not hire all these specialized people. He has two people he can train with systems. They have processes to do whatever they need to do but they are all generalists and they are able to do so many different things in Camrock so it is able to grow exponentially. All that being said, rethink the idea of specializing.

If you need copywriting, your gut instinct should not be “I need to hire a copywriter.” On the other hand, if you need marketing, your gut instinct should not be “I need to hire a Social Media Manager.”

Ask the right questions. Your gut instinct needs to change with the times, which is “How can I build systems and processes – some documentation around the process of social media management?”

And then, get it all documented, have someone do that, and then have someone do that bookkeeping. Assign social media management to that same person. Also, have the same person do accounts receivable and collections.

Conclusion

If you step out of the realm of specialization, you’ll see that your overhead costs will drop significantly! And your revenue will – more than likely – grow exponentially because you have these few people who are able to do everything and give you the ability to be creative and grow in several different ways as well.

Resources and links

With all that being said, go check out Freedom In Five Minutes. There’s a masterclass there that talks about everything I recounted above.

Also, I did a four-part video series at Pro Sulum that premieres in several days. It’s really good as well.

Go check out either one of those two links. 

I am Dean Soto of Freedom In Five Minutes and a proud generalist.

Check out this episode!

117 FIFM – Disrupting The Oil Industry w/ Matt Laird

Just the ability of getting into the oil industry is so expensive and time consuming. There’s not really a big welcome party for new distributors in the market.

In addition to that, large companies will easily devour and take over small businesses through acquisitions and mergers.

In this episode, Matt Laird, president and co-founder of one of Oklahoma’s fastest growing industries, Camrock Oil & Supply shares with us his success story of how a small company can still be successful despite its size.

Learn more about his strategy that made Camrock Oil & Supply make its way to the Inc 500.

Overview & Episode Content

  • From the Bottom to the Top of the Industry, Who is Matt Laird? 
  • The Early Days of Camrock Oil & Supply, How it All Started?
  • Disrupting the Oil Industry, Is it Possible?
  • What’s the Importance of Scaling Personal Attention?
  • Running a Successful Business, What’s the Strategy Behind?

From the Bottom to the Top of the Industry, Who is Matt Laird?

Man, Face, Identity, Self, Me, I Am, Person, Silhouette

Every morning, Matt writes notes in an assorted 4×6 index cards to his wife and three beautiful daughters before he leaves for work showing his love for them. This starts off everything as he begins a new day in his company.

Before all of this, he graduated out of high school and found a drilling rig. He worked his way up into the ranks. Started at the bottom and rose up to eventually owning his company.

Despite the good money, he decided to find another way as he chose his family’s worth. About five years ago, with some of his business partners, they started Camrock Oil & Supply.

The Early Days of Camrock Oil & Supply, How it All Started?

Oil, Oil Rig, Industry, Oil Industry, Pump, Oil Pump

Early on in this business, they were just primarily a filtration company with a whole bunch of filters and people that needed filters. They’ve got really big trucks filled with filters. Those trucks were driven around and realized that those filters are mostly air and there wasn’t enough margin, huge invoices but no margin. They began to seek out something that was more profitable and would fit really well with their filter company. And as they added the bulk lubricants they were able to definitely get into a niche. 

As far as Camrock as a business, they cover all lubrication and filtration but as far as what they do every day, Matt really did just grow the business. Pulled his way out of operations and focused on moving the needle, finding a way to change the entire scope of the industry.

Disrupting the Oil Industry, Is it Possible?

Olive Oil, Centrifuge, Production, Green, Fresh, Food

The way that this deal works is that Matt is in an old industry where there’s no influx of new people. Their closest competitor in the lubrication side does over a billion a year. A big company that’s not nimble and doesn’t care about their quality.

With this big company growing bigger, it’s just leaving a huge gap for them to get in with a little better service. At the point where Camrock is now, they do a little better on their lubrication side than what the competitor does as far as quality goes. Basically, if someone uses the company for all of these product lines that they offer, their price is competitive.

What’s the Importance of Scaling Personal Attention?

Vintage, Scale, Balance, Balance Scale, Measurement

In the five years they’ve been in business, they’ve lost a few customers to mergers and acquisitions. Camrock’s culture focuses on customer, pricing structure and everything else. It’s not just something sold from the street. Up to this point, it’s been scalable at one customer or even scalable up to 200 customers. The company continues to just push that culture into their salespeople so everyone that touches their customer knows the culture, and determination. Because of this, the company hit Inc 500.

Running a Successful Business, What’s the Strategy Behind?

Key, Keyhole, Lock, Security, Unlock, Open, Safety

Matt talked about Dean’s bringing his guys to help his business. He would spend his day from 4pm until 5pm every day working on the one thing that he never wanted to do again. So, he followed Dean’s programs and basically jumped on Loom, recording the process exactly like you would want it done and whatever that process is, he would email it to Dean.

The next morning when he got back to the office he would have a full process document that was just prim and proper. He would look through it which is perfect and then was able to use that as a training material for his staff as the company grew. This pulled him completely out of the day to day tasks and focused more on other stuff on how to grow the business. 

Conclusion

It’s not always about the size of a company, industry or an organization where it’ll depend it’s success but how you were able to come up with strategies on how to make your business grow. Strategies of jumping even into tiny details and making those decisions that would make a great difference.

Resources and Links from the Podcast:

ProSulum’s Website: https://prosulum.com/

Freedom in Five Minutes’ Website: https://www.freedominfiveminutes.com/

Matt Laird Email:  matt.laird@camrocksupply.com

Matt Laird LinkedIn: https://www.linkedin.com/in/matt-laird-77540b59

Camrock Oil & Supply Website: http://www.camrocksupply.com/

Check out this episode!

113 FIFM – I Systemize Because I Love You

A fantastic relationship with your clients is one of the keys to a successful business but at some point, success will bring you to a decision point – when it is time to expand or grow the business. For most entrepreneurs, this means to systemize – to step back from the scene and let your systems and automation handle some of the work.

The funny thing is, this is exactly what holds back most business owners from growing. But you can have the best of both worlds! You can expand or grow your business and maintain that personal touch using Systems and Automation.

Overview & Episode Content

  • Get the Most Bang for Your Buck via Systems and Automation
  • Scale Personal Attention to Maintain That Personal Touch in Your Business
  • Maximize Your Resources to WOW Your Customers
  • Systemize and Do What Nobody Else Does
  • The Secret to a Foolproof Automated Sales Cycle is Making Your Clients Feel Special

Get the Most Bang for Your Buck via Systems and Automation

Get the Most Bang for Your Buck via Systems and Automation

I’m on the board of a particular ministry that does amazing work. And, they have grown so much in the last few years to the point where they sold out their conference in January 2020.

Now, the thing about this particular ministry is the person who heads it. First, he’s a really good friend. Also, he has the mindset of being a good steward of the money that’s been entrusted to him. 

Of course, if you are going to be a good steward of anything, you want to make sure that you get the most bang for your buck. You want to make sure that you get the most out of whatever it is you are spending. It could be anything from money to time.

For example, if you have a homestead and you want to get as many eggs as you can out of your chickens while making them as happy as possible. Another example is with your parenting. You want your kids to get the most out of life without spoiling them. 

This particular person is really good at utilizing his resources to the maximum as much as possible. 

I had a phone call with him. 

Now, note that this client uses Virtual System Architects from Pro Sulum and FreedomInFiveMinutes.com for his ministry. They do everything from reaching out to talking with new donors and handling new people who come into the membership site.

Virtual System Architects do all the process documentation. It’s pretty amazing what their ministry is able to do with just one guy. He is handling so many different things and has been really helping the organization tremendously. 

This client wanted to build and scale the organization but at the same time, have that personal touch. He said, “If it grows, it’s not going to be as personal. I still want to do that as much as possible.”

I rebuked him and I said, “No, you don’t have to get impersonal if you systemize.”

It is quite the opposite. The cool thing now is we have access to different tools, and Systems  and Automation that would have cost thousands of dollars per month to be able to do in the past. Now, we have these tools at our disposal that allow us to be personal, but still run an organization.

Scaling Personal Attention to Maintain that Personal Touch in Your Business

Systemize and Scale Personal Attention to Maintain that Personal Touch in Your Business

Look, my organization does everything from sending text messages to the handwritten cards in the mail, gifts in the mail, phone calls, voicemails and a bunch of different things. In fact, there’s a whole mess of stuff that we do which completely WOW our customers. It’s because we systemize and we’re scaling.

This is what Jermaine Griggs calls – one of my mentors – “Scaling Personal Attention.” It doesn’t matter if we have one customer or if we have 1000 customers because we are able to trigger different things from the information that we gather. We are able to use information to give a personal touch.

Maximize Your Resources to WOW Your Customers

Maximize Your Resources to WOW Your Customers

Even if we are a one person organization, a five person organization, or a ten person organization, we are able to touch thousands of people and continue to be profitable and at the same time, WOW our customers using Systems and Automation.

Above all, you have to maximize the money and resources that you have.

Now, it is not because I am the Freedom In Five Minutes guy nor because I am the Pro Sulum guy who has Virtual Systems Architects where I show them how to do something in five minutes. I document it and never have to do that thing ever again.

The vast majority of people can do it by themselves. A lot of the time, they are doing one of two things: embracing constraints and seeing what you have and utilizing what you have; and seeing systems as a way of saying, “I love you,” to your customers, and “I appreciate you.”

Systemize and Do What Nobody Else Does

Systemize and Do What Nobody Else Does

Most of the time, we think, “Well, my customers – the way that they will feel special and taken care of is if I’m constantly the one doing it.”

That may be true, in a sense. Every now and then, if you give a call to say, “Hey, I want to give you a free strategy session just because you’ve been so amazing.” That is totally fine. 

They would appreciate that. However, the reality is, think of all of the different businesses that you do business with. How many times have you gotten something in the mail from them that wasn’t an advertisement?

It’s always some dumb advertisement – it’s something that’s never just given to you. Imagine getting a box of cookies in the mail and a card that just said, “Hey, we thank you so much for being a customer. It really does mean a lot to us that you value us and that you are getting a ton of value from what we’re doing. Just wanted to say thank you.” And not asking for anything in return.

To me, that is something that goes so far. It never happens and it costs you 10 bucks or 15 bucks? Maybe 20 bucks to do? And you’ve already netted and profited from your client like $200. So, 10% of that goes back to them just saying thank you.

Nobody does that.

The Secret to a Foolproof Automated Sales Cycle is Making Your Clients Feel Special

The Secret to a Foolproof Automated Sales Cycle is Making Your Clients Feel Special

When I have my customers get something like that from me, they are like, “Whoa, I have never had this happen before. This is amazing.” Or a phone call after they buy. Even if it goes to their voicemail. They’re like, “Whoa Dean called. That’s amazing.” 

This is all possible. You have Twilio. You have Thankster, send-out cards, and all these different tools that you can systemize and use to trigger different things based on how much someone has bought and where they are at in the sales cycle. 

As a client and customer, how many people have they referred to you? When you set up these systems, you automate the saying of I love you. You automate the saying of I value you as a client and a customer 

Don’t get me wrong – the “in person” or over the phone is great. But there are times when you or an assistant drops the ball and now you have a customer who is just dangling there. 

We want to systemize and make it a foolproof type of sales cycle. I really want to tell you the importance of this. The more systems that you can develop that thank your customers and tell them how much you appreciate them, the more you’re going to get referrals.

Conclusion

My business is based-off on referrals for the most part, and they are the best.

They come because of all these gifts and it comes because we have a great product, obviously. No one’s gonna refer if it’s not a great product. 

But these gifts give the little nudges. These little gifts say “I love you.” It gives a little nudge to go, “Yeah, you know what? I really like these guys. I really want to have other people experience this as well.” 

So what do you do? What system do you have right now that can say “I love you” and give that beautiful, wonderful personal touch, even though it might not be actually in person?

If you ever want a Virtual Systems Architect or want to get to the next level and scale your business, you can do it all in as little as five minutes a day. Go check out FreedomInFiveMinutes.com or ProSulum.com. There, you will find the answer to Freedom In Five Minutes. 

I will catch you on the next Freedom In Five Minutes Podcast episode.

Resources and links

Mentioned above are two awesome automated communication tools to help you systemize add a personal touch when reaching out to your clients.

Twilio allows you to make and receive phone calls, send and receive text messages, and perform other communication functions using its web service APIs.

Thankster lets you send handwritten cards to your clients. This is highly personalized but at the same time, automated.

ProSulum’s Website: https://prosulum.com/

Freedom in Five Minutes’ Website: https://www.freedominfiveminutes.com/

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