136 FIFM – Don’t Let a Virus Stop You from Doing What You Intended to Do

Who are the people closest to you? Are they family? Friends? During this time of global coronavirus crisis, what were you able to give them?

It is a time of uncertainty. If the system goes away, will you still have people to go to and band together with? Can you still grow your family then? Or grow your livelihood and culture? The reality is, we have lost so much of the American Spirit and the American Dream.

Overview & Episode Content

  • How Do You Plant and Grow the Perfect Garden Bed in the Midst of a Pandemic?
  • What Do You Think About the Coronavirus?
  • People are More Blessed When Giving Than When Receiving
  • Why You Should Stop Hoarding and Start Giving

How Do You Plant and Grow the Perfect Garden Bed in the Midst of a Pandemic?

How Do You Plant and Grow the Perfect Garden Bed in the Midst of a Pandemic?

Before I talk about the main topic for this episode of Freedom In Five Minutes Podcast, let me tell you about a very cool gardening project I am working on today.

Right now, I am rolling tree trunks up to the garden bed enclosure in our acreage. These tree trunks will be used for some Hugelkultur.

For centuries, Hugelkultur has been used in Eastern Europe and Germany. Pronounced hoo-gul-culture, it is a German word that literally means hill culture or hill mound.

A Hugelkultur is a raised garden bed of about two feet high. And then, buried in this garden bed are tree trunks, dead wood, and branches. These no-dig raised garden beds make a ton of difference!

They do a great job of holding in moisture. To be honest, I do not know if they are drought-proof. But drought tolerant? Definitely!

It is also a great way to build up fertility and maximize surface volume. If there is one thing that fruit, vegetables, and herbs love to grow on, it is Hugelkultur. The plants just grow on them very well!

To know more detailed information on what a Hugelkultur is, look it up on Google! I highly recommend making some Hugelkultur if you have gardening projects going on right now. It is absolutely a wonderful project for your garden.

What Do You Think About The Coronavirus?

What Do You Think About The Coronavirus?

Now, today’s main topic is related to the global coronavirus pandemic and what I really think about it. People may disagree with me on this one but this is what I think.

A big part of me wants to say that this whole thing is totally fake. I think that we should not worry about it at all. But then again, I’m sure that there are people out there who are suffering close to what the CDC describes.

If you look at this coronavirus and compare it to all the pandemics that have surfaced in the last few decades, it is minuscule!

And people might think, “How dare you, Dean! How dare you say that the numbers are not even close to what they say!”

Well, that is the truth! Research for yourself and take a look at the numbers. You will see that it really is not as bad as the past pandemics!

People are More Blessed When Giving Than When Receiving

You are More Blessed When You Give Than When You Receive

I went to the grocery store despite all the craziness today. What I saw there did not surprise me at all. The shelves were pretty much empty because people were on the hoarding, panicking, and saving mode where they had forgotten to care about their neighbors.

Seeing the empty aisles made me think of a book that I have read recently called “The Go-Giver” by Bob Burg. The book is about giving more than receiving. This concept actually comes from a bible reference, which they have mentioned in the last parts of the book.

It is more blessed to be giving than it is to be receiving. Coming from a pretty broken home, I tend to have a habit of hoarding and not giving before I am receiving. It was so amazing to read the book because not only did it change my mindset, it showed me why people like Daniel Apple and William Chiem got us into places like WeWork. WeWork is huge! It is one of the biggest companies right now.

If you have not listened to me and Paul Tran, talking about Daniel and William in a previous episode, check it out at FreedomInFiveMinutes.com.

William and Daniel of Trinet based all of their sales philosophy on The Go-Giver mentality where the idea is to simply give without expecting anything in return.

Why You Should Stop Hoarding and Start Giving

Why You Should Stop Hoarding and Start Giving

Now, the thing is that you will get things back in return anyway — even if you’ve given without expecting to receive anything. It is so amazing to have that whole mentality.

To have this state of mind is vital during this time where people are hoarding food and, of all things, toilet papers.

Why is this important? It is vital because, during this time of uncertainty with the global coronavirus crisis, one can never know what is going to happen from one day to the next. The only certain thing is that people have friends, neighbors, and family.

Now is the time to get closer to them. This week,  get closer to the people you care about you. Even if we are not a hundred percent certain that they do care about our wellbeing, get close! This is what is truly important during these times.

Sure, you may just call on Amazon to send over whatever you want but what if Amazon goes away? What if the rest of the system goes away?

Today is the time to focus on those who are closest to you so that whatever happens, people can still band together and grow families, grow livelihoods, and grow cultures. We have already lost so much of that in the American Spirit and in the American Dream.


American actress, producer, dancer, singer, and founder of The Hawn Foundation—which helps underprivileged children—Goldie Hawn said, “Giving back is as good for you as it is for those you are helping because giving gives you purpose. When you have a purpose-driven life, you’re a happier person.”

Resources and Links

This is Dean Soto, founder of FreedomInFiveMinutes.com. Go to check out your business process scorecard and join the masterclass. Also, check out ProSulum.com and the four video series that we have there. Do that and I will see you in the next Freedom In Five Minutes Podcast episode!

Check out this episode!

135 FIFM – Maximizing the Cost-Effectiveness and Impact of Your Non-Profit with Patrick Reis

Patrick Reis

An amazing guest joins Dean in today’s Freedom In Five Minutes Podcast episode — someone near and dear to his heart who has made a huge impact in so many people’s lives, Patrick Reis from Encounter Ministries. Patrick became very good friends with Dean has become a constant inspiration and challenge in pretty much every facet of Dean’s life.

Today, they talk about the pains on the business side of non-profits during this global coronavirus crisis. Learn how Patrick avoided these pains and how he is thriving during this tough time because of some very different choices ahead of time despite having people against him.

Overview & Episode Content

  • How Does Finance Impact a Minister’s Influence? 
  • Becoming Fruitful with the Help of VSAs
  • The Right Expectations and Its Impact on Successful Onboarding
  • Task Management Accountability and its Impacts on Productivity
  • How Can a VSA Truly Impact Your Business?

How Does Finance Impact a Minister’s Influence?

How Does Finance Impact a Minister’s Influence?

In the long history of Christianity, there has been such an unnecessary division between a good minister and a good business person. There is a false notion among Christians that a good minister can never be good with money. Or, that a good minister does not have the ability to handle finances or manage employees while running a fruitful ministry. 

For the longest time, there is a misconception that money and ministry do not go together. And nothing could be further from the truth. 

Patrick says, “Christians must understand that money is essentially a form of influence. If God has called on us to influence the world around us, then we have to be responsible with money.”

Remember the Parable of the Talents. The third servant had merely hidden his talent, burying it in the ground, and was punished by his master.

The funny thing is, the third servant had a mindset where his master was harsh. Because of that, he has grown to be fearful of his master and it prevented him from being fruitful.

So, keep in mind that we serve a good loving Father Who wants us to bear fruit. And then, realize that our reward for being fruitful and prudent with finance is greater influence.

Becoming Fruitful with the Help of VSAs

Becoming Fruitful with the Help of VSAs 

Before Patrick knew about VSAs, he was spending way too much on people just doing administrative tasks who were not even doing their work well — going through three employees in one year. 

Now, the work was piling up on top of Patrick’s exceptional technical automation skills. It was an awful year in terms of administration and it hurt the curriculum work that Patrick does and the time he spends in prayer.

Patrick recalls in the Parable of the Sower, “The seed is the word of God. If you are a minister or a simple Christian, and God has given you the word and put it in good soil — the seed that fell on good soil will bear fruit a hundredfold.”

 This is something that Patrick has meditated a lot on. The reality is, we do not have more time and our resources are limited. What does a hundredfold increase in your word look like in our life? 

For Patrick, that means multiplying the time and resources that he has so he can be even more fruitful.

“I can either have a scarcity mindset and do things the traditional way or go after the hundredfold increase,” says Patrick.

Later, he found a way to get all the administrative tasks done for the ministry when he connected with Dean and hired Nice, his first VSA from ProSulum.com. The learning curve was exponential and as a leader, Patrick was able to focus on working on high-value tasks.

The Right Expectations and Its Impact on Successful Onboarding

The Right Expectations and Its Impact on Successful Onboarding 

When getting a VSA to be part of your team, it is important to be the driver of the whole process. Setting the right expectations and being clear on what needs to be done as the executive director is vital.

Just step up and do it. 70% of leaders pay so much to be trained on how to manage VSAs but do not implement their learnings onto their businesses. So much money was being wasted. And going back to the Parable of the Talent, these leaders just bury their talent!

Now, Patrick wasted no time and followed my coaching at ProSulum.com and FreedomInFiveMinutes.com after hiring his first VSA, Nico. Immediately, he noticed a big difference in work output. Schedules and appointments were finally set straight and emails were responded. Patrick was able to focus on his creativity, prayer, and other high-value projects.

The same thing also reflected with the rest of his administrative team where they were able to focus on their zone and start delegating things over to Nico, the new VSA, so they can operate on higher-level projects. And on top of that, developing a relationship with Nico from being on edge around him to being connected with him on a personal level.

Task Management Accountability and its Impact on Productivity

Task Management Accountability and its Impact on Productivity 

“I had a problem with accountability. We use ASANA to set deadlines and clear accountability,” tells Patrick who is overseeing half a dozen employees — the other half dozen is being managed by his associate director.

Now, they developed a culture where it is okay to not hit deadlines. And it is not okay.

“How can I trust you to hit future deadlines when you think in your mind that it’s okay to miss them?” says Patrick.

It is vital for staff members to have the ability to shift expectations when deadlines cannot be met. That was just not happening for Patrick’s in house team. The lack of clarity and communication had a negative impact on the execution of things that God has called them to do.

To combat this unfavorable culture, Patrick enlisted Nico’s help to create a monthly report through weekdone.com and post a monthly ranking of staff members for the whole team to see. On the first monthly report, Nico got a 1% overdue completion rate with the second-highest amount of tasks. The next best had a 20% overdue completion rate.

This motivated everyone to step up and it gave Patrick the increase in productivity that he has always wanted. The next month, Patrick saw a significant decrease in overdue completion rates among his staff members. 20% became 0%. 40% went down to just 6%. And Nico’s 1% became 0%.  

Just having one VSA, Nico, who had a high level of productivity and work ethic impacted everyone’s motivation. It was a huge productivity win for Patrick’s ministry. 

How Can a VSA Truly Impact Your Business?

How Can a VSA Truly Impact Your Business? 

A lot of prospects ask me what a VSA can really do? Do they just do strictly admin tasks?

In terms of the business side of the ministry school, Patrick has automated admissions and taught Nico to follow protocols and identify who to accept, flag for other teammates to look into.

The best thing for Patrick was how Nico knew nothing about multimedia and yet he was able to get a hang of the skill quickly after Patrick taught him basic editing using Adobe Premiere Pro.

Patrick is able to mold Nico into doing financial, admissions, administrative, text support,  and multimedia tasks. And it was never about replacing his in-house staff with remote-based VSAs. 

“Do I value what my staff is doing for the ministry? Should they be spending this amount of time doing the busy work and minutia? You know what, I love what they are doing but I think we can create a system where Nico is able to do all of these,” thought Patrick.

They were able to unlock the ministry’s in-house staff’s potential and boost their productivity by having them delegate the busy-work to Nico. The best thing about it is that Patrick’s plan worked! And that resulted in huge wins and massively fruitful results in their ministry.


Accountability is a core value and if you honor your work, you have to honor the deadlines for each of your tasks.

And if met with skepticism about unconventional decisions, it is important that your team understands where you are coming from and arrive at a decision where everyone is on board.

Resources and Links

To learn more about Patrick and his organizations, visit EncounterMinistries.us and click the “Partner” tab on their website to learn more about their partner program. 

And if you like this episode, visit FreedomInFiveMinutes.com for more. Also, if you’re looking to hire your next Virtual Systems Architect, check out ProSulum.com for more details.

This has been Dean Soto of Freedom In Five Minutes with Patrick Reis! And I will see you in the next Freedom In Five Minutes Podcast episode.

Check out this episode!

134 FIFM – Becoming a Fast and Furious CFO with Jarrod Souza

Jarrod Souza

Today on Freedom In Five Minutes, Dean chats with Jarrod Souza, CFO at Michael Hyatt & Company. They recount Jarrod’s onboarding process and how he thrived in his career and personal life despite the many changes over the years.

Listen to the full episode, learn why you should never fear changes in your life, and achieve the freedom you deserve whether you are in the corporate or entrepreneurial space. That and more, in today’s Freedom in Five Minutes Podcast!

Overview & Episode Content

  • Jarrod Rises Fast to Become CFO
  • Always Be Hungry to Learn but Learn Fast
  • Reclaiming a Nearly Lost Opportunity
  • One Bad Fish can Spoil the Whole Pond
  • The Challenges of Living with Fast Changes

Jarrod Rises Fast to Become a CFO

Jarrod Rises Fast to Become a CFO

We often hear business success stories, “From Corporate America to business success!”

Business owners are able to positively impact their people. But the reality is, running one’s own business can be very stressful. Personally, if I was able to create value for so many people from a corporate standpoint then I would have remained there. The thing is, corporate professionals are able to impact their people just as well!

But the question is, how does one person impact so many lives? This is how establishing a healthy and thriving culture within the business becomes essential. By taking care of your own people, they in turn care for your clients. And that makes a world of difference! This is how executives and business owners provide value to all their people.

“Being able to make a huge impact within Michael Hyatt & Company which then makes a broader impact on its people’s lives is what helps me get up in the morning and puts a smile on my face,” says Jarrod.

Despite not coming from an accounting background, Jarrod has risen fast to become the Chief Financial Officer at Michael Hyatt & Company in 2019. Having the ability to help people exponentially by thriving inside a corporate world is a great place to be.

Always Be Hungry to Learn but Learn Fast

Always Be Hungry to Learn but Learn Fast

Before becoming CFO, Jarrod went through working from a government agency and then to a family-owned business. He was learning things he did not even expect.

For the longest time, he was not sure what he wanted to become. So, he tried to absorb and learn as much as he could. From there, his love for learning grew even more.

His studies involved a ton of marketing which had a massive impact on the trajectory of his career since it tied well with small businesses. This was the complete opposite of some of the marketers I know who know nothing about finance. 

Some of these marketers would spend so much on overhead and either overhired or overpaid on fixed costs. For Jarrod, it is important to never lose sight of what else is below the line. A small win today means nothing if it means suffering an absolutely huge loss tomorrow.

The important thing is to strike the right balance between your numbers. Now, I work with a lot of CFOs and most of them are prohibitive in moving towards business development. 

“If you can outspend your competition, you can make it! You have to balance your cash flow, revenue through time,” Jarrodd’s work can get complicated really fast but it is something he is very passionate about.

Reclaiming a Nearly Lost Opportunity Fast

Reclaiming a Nearly Lost Opportunity Fast

Jarrod was working for an Ecommerce business in the D.C. area in Northern Virginia for two years where he has a mentor, Dr. Mike Petty — co-founder of FlagshipFutures.com. It was Dr. Mike Petty who introduced Jarrod to one of Michael Hyatt’s books and encouraged him to connect with them.

During that time, Jarrod was at a level where he was taking new opportunities through connections. He knew no one at Michael Hyatt & Company but was encouraged to send over a resume. Now, the funny thing was he kept on putting it off because he knew no one in the company.

Apparently, he got tired of being hounded to connect with Michael Hyatt & Company so he made a goal to update his resume by the end of the day and send a physical copy the next. 

On the following day, Jarrod was at FedEx to mail a physical copy to Michael Hyatt & Company, that was when he noticed a misspelled word on the address of the document.

“Well, there goes that opportunity. There’s no way in hell I’d have a C-level position over there with all the grammatical errors and typos,” thought Jarrod as he watched his document get mailed away.

Jarrod needed to act fast if he wanted to reclaim a losing opportunity. So, he revised his document, corrected all errors, and sent it again. 

He apologized for the first one saying, “I don’t know if this takes me out of the running but I could not live with myself with all the errors on the first one, but here’s the corrected copy.”

Lo and behold, Jarrod was invited for a series of interviews for a C-level position.

One Bad Fish Can Spoil the Whole Pond

One Bad Fish Can Spoil the Whole Pond

Because the company has already established a great culture within, it is only logical to have a stringent hiring process. After all, one bad fish can spoil the whole pond.

“One of the sessions I remember best was a very awkward recorded video interview — I’m not gonna lie. You just get a question prompt on the screen and you have about two minutes to answer it. After that, the whole recording gets submitted,” Jarrod recalls.

It was a very interesting interview process for Jarrod, “You had to wonder how you did because there was no feedback. You were not able to bounce off ideas.” 

True, such a system would be nerve-wracking for the applicants but it would be a very effective way of scaling the hiring process. That way, the company would not take so much of its team’s time.

However, after the first few rounds of the interview process, the executive meetings and interviews were better. It was no longer awkward and the nervous tension went away for Jarrod.

“Honestly, it was like family. It was crazy.” Jarrod recounts how the meetings felt with the executives and meeting with Michael Hyatt himself for the first time.

After a day of interviews, Jarrod got an offer on the spot and took home a video recording from Michael Hyatt himself. In the video, Michael ticked off all the reasons why he would take the offer if he were Jarrod.

When Jarrod showed the videos to his wife, she said, “Looks like we’re moving again.” 

The Challenges of Living with Fast Changes

The Challenges of Living with Fast Changes

The executive team of Michael Hyatt & Company are all high-achievers.

“Just being in that company — they push me each and every day. And I always make sure that I surround myself with people who push me both professionally and personally,” said Jarrod as he looks back on the changes in his life when he accepted the offer at Michael Hyatt & Company.

There was not a lot of change in Jarrod’s life as he was growing up. Literally, his parents are still in the same house he was born in. But dedicated to each of his impasses was a lot of prayers.

When doors open up, it is vital that you trust that you are walking through the right doors and not be scared of change. One thing that can hold you back is fear of change. Of course, there is always a sense of being uncomfortable with change but at the end of the storm is always growth.

Jarrod related, “Not hesitating to make changes is what led me to where I am.”

Opportunities help you grow and prepare for the next challenges. Even if things that happen in your life are not planned, continue to push yourself, work hard, and keep on walking through doors.


“I was never a planner by trait before joining Michael Hyatt & Company. I don’t schedule out my days,” confessed Jarrod.

But, the company has developed the Full Focus Planner and Jarrod has embraced that. The game-changer for him in the Full Focus Planner was the weekly preview. Before the week begins, he reflects on the previous one — what worked, what didn’t, and what were the things that got accomplished. And then, setting tasks for the current week that are aligned with the goals that are set for the quarter of this year.

Doing this for ten minutes a week changes the trajectory of the workflow instead of putting out fires every day.

Be intentional in your goals and embrace change — do not be scared of it.

Resources and Links

You can learn more about Jarrod on his website at JarrodSouza.com or about Michael Hyatt & Company on their website at MichaelHyatt.com.

And if you like this episode, visit FreedomInFiveMinutes.com for more. Also, if you’re looking to hire your next Virtual Systems Architect, check out ProSulum.com for more details.

This has been Dean Soto of Freedom In Five Minutes with guest Jarrod Souza! And I will see you in the next Freedom In Five Minutes Podcast episode.

Check out this episode!

133 FIFM – Leadership in Times of World Crisis with Eric Olsen

133 FIFM Eric Olsen

In today’s Freedom in Five Minutes Podcast episode, Eric Olsen talks about leadership in times of global crisis. Eric—The Leadership Evangelist—is a freelance consultant who has worked with different organizations both from civilian and military backgrounds.

Right now, he is utilizing his skills for different businesses during this global Coronavirus pandemic. He is focused on the Free Crisis Leadership Program with DiligentPlans.com—something that is truly needed during this tough time.

Overview & Episode Content

  • Leadership Coaching at DiligentPlans.com During Times of Crisis
  • Eric’s Path to Leadership is Paved with Unanswered Prayers
  • Leading Proactively and Staying Ahead to Save Lives
  • The Proactive VS The Nearsighted Leader
  • How to Unlock Suppressed Talent Through Leadership
  • What Does Leadership Mean?
  • A Leader is Your Sea Anchor

Free Leadership Coaching at DiligentPlans.com During Times of Crisis

Leadership Coaching at DiligentPlans.com During Times of Crisis

Today, business owners are becoming increasingly aware of the importance of growing in crisis. Over at DiligentPlans.com, most of the coaches have been deployed at least once. They have powerful experiences and wisdom to share and one of these is how good the military is at creating crises so that people are able to grow.

Although it’s true that not everyone is going to go through boot camp, Eric says “A crisis like this really focuses on people. One of my favorite words is ‘DELIBERATE’. Looking at how people have had to become deliberate in this time is definitely something new that none of us have ever seen before.”

Just look at the focus and deliberate mindset that this global pandemic is giving people. For example, Eric shares how his eight-year-old daughter is planning days in advance and specify the time when she will FaceTime her friends. We teach our kids the same discipline of setting an exact time to meet up with friends and family but it never really sinks in until now when everyone is forced to step up out of necessity.

This is a perfect microcosm of what is going on in most of our lives right now. “Deliberate” is such a brilliant word and that is exactly what permeates into everyone across the world in both life and business.

Eric’s Path to Leadership is Paved with Unanswered Prayers

Eric’s Path to Leadership is Paved with Unanswered Prayers

False starts and turns that went the wrong way were littered all throughout Eric’s life. He was passionate about flying a plane from a very young age. One day, someone told him to go to the Air Force since that’s where people go who love to fly! And the Air Force was Eric’s first twist and turn.

He was accepted at West Point Naval Academy — not to the Air Force Academy. However, it did not take long for Eric to adapt and overcome the setback and went forward to the Naval Academy.

Eric recounts his experience in West Point, “If I’m gonna go on a cruise, I want to be drinking piña coladas or something like that. So I decided to go over to the army at West Point and I learned so many great things. One thing that stood out to me was when you come back for your sophomore year, I was nineteen years old, they give you two plebes of your own and they make you responsible for their training and everything that they do.”

Most people do not think of themselves as the leader and do not intend to become one but sometimes life challenges you, and you are forced to step up and lead in a situation where failure is not an option.

Eric is of the mindset that leaders are made, not born. And this is a total mind shift. There is no user manual for becoming responsible for someone else. You simply have to realize what is real, step up, and just do it—lead.

Leading Proactively and Staying Ahead to Save Lives

Leading Proactively and Staying Ahead to Save Lives

Eric’s career started off in a relatively peaceful time, training as a helicopter pilot. He was flying an OH-58D Kiowa Warrior. So, he found himself yet in a bigger leadership role when wartime suddenly came. Not only was he responsible for people, but for several millions of dollars worth of equipment.

“It forced me to get so much more proactive, rather than just do what I was asked. I had to figure out how to stay ahead of our enemies and keep my guys as safe as possible.”, says Eric.

It was a huge paradigm shift for Eric from being comfortable as a follower to becoming a leader. And it is no joke. In the military, if the people under you mess up, that is your fault as their leader. You, as the leader, are responsible for your people multiplied by their family members. That is the magnitude of your responsibility under a life-or-death stress situation in a war-time military.

Later on, Eric got an opportunity to take on more responsibility as a leader in maintenance. And although maintenance is the kiss of death for a military pilot, Eric took it. This was his transition point from military to corporate.

After being deployed a few more times, Eric switched over to corporate and that was where he discovered there was not much of a difference from the military after all.

The Proactive VS The Nearsighted Leader

The Proactive VS The Nearsighted Leader

Eric tells people all the time, “I stayed ahead of what my clients wanted and identified who had the final say if I was doing a good job or not. And then, I trained my guys so that they would be ready to meet the needs of the customer before they even wanted it or even knew they wanted it.”

Sometimes, leaders tend to be nearsighted when riddled with little concerns daily. Take for example a general manager who has to deal with payroll, hiring, firing, etc… The trick is to learn creative and new ways to do tasks. People are the core aspect of any company or military organization. The manner of how you lead people determines your success.

Leadership is all about doing the right thing no matter what. Whatever the industry, it comes back to relating to people, developing people, looking at who your customer is, and figuring out how to meet their needs.

It is interesting how business owners and leaders tend to not see that there are people who have the potential to be high-value assets to the business but they are suppressed. Eric talks about why this happens so many times in different businesses and how to unlock this “hidden” force multiplier that’s just sitting there, already part of your business but suppressed.

How to Unlock Suppressed Talent Through Leadership

How to Unlock Suppressed Talent Through Leadership

One of the things that get in so many people’s ways nowadays is when people are given responsibility without ownership. And to make it worse, they are micromanaged. You have to realize that with responsibility comes ownership and authority. And right now, this is exactly what plagues most businesses.

People who were under you generally want to see the success of the business. Of course, there are some people who just want a paycheck and go home. Identify those people who actually enjoy what they are doing and what the business does.

And then, give them something, a project—give them a responsibility—and let them own it. Let them do what they think is best for their project. Naturally, as a leader, you have to assess. But by default, If you feel that people want your business to be successful, they will try to do the right thing every day.

A lot of folks have 30 to 40 years of professional history—being given responsibilities with no authority. And they are so disgruntled because of it. You have to realize it can take a long time to overcome that. And that is why leadership is so important and so much needed right now. 

Eric shares one realization, “The interesting thing is that giving people responsibility and letting them have the authority and ownership of that project made my job easier! It is one of those things where you don’t realize it until you see it.”

What does Leadership Mean?

What does Leadership Mean?

Business owners are great people but so many of them do not see themselves as leaders. Most of the time, they simply do something because it makes them money.

There is no leadership in their mindset. Everyone out there with a small business is a leader who possesses leadership traits that are much stronger than they have any idea of. Eric helps them embrace the fact that they are a leader now and change the way they think about running a business and what leadership means.

Leadership does not simply mean getting the job done. It is about helping the people who work for you to get better at doing their job. That mindset shift is what makes everyone go to that next level. This is something that the leaders need to realize right now in these small businesses. Leadership is not about them doing it better. Instead, it is about taking the lead so that your people figure out how to do it better.

It was Lee Iacocca who said, “I hire smart people and then I get out of their way.”

So many small business owners have an office manager that has been doing the job — running the office for 20 years. And are not allowed to do anything unless they are told to by the owner! That is not being a leader.

A Leader is Your Sea Anchor

A Leader is Your Sea Anchor
By Ed Dunens – Sea anchor, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=64498691

In a global crisis like this, you cannot do that anymore. You have to pull back and start looking at the leader. And perhaps, you may be uncomfortable with it at first and think that you are not prepared for it or that it is not your innate skill. But all these thoughts are wrong. You have to do it, step up, and embrace your role.

However, just because you are the leader does not mean that you will have the answers all the time. It does not necessarily mean that you will be totally certain of what to do next in every situation. Would each of your decisions be the right choice? Or course not.

The people in your organizations are not looking for perfection in their leader. They are looking for a sea anchor in their leader. For those who are non-sailors out there, a sea anchor is deployed off the bow and used to keep a drifting boat’s head to the wind and waves so that it may ride through seas and it keeps the boat oriented in a storm.

That is what a leader is supposed to do. They keep everyone oriented with the best way to negotiate that storm. You are not making the only decisions. It is important to let everyone else on that boat do their job because, with the leader as the anchor, the crew is not getting tossed around by the waves that are hitting the boat sideways.


Allow your people the freedom to decide and take ownership of their responsibilities. They are the ones on the ground floor and have a much better view of what is really happening.

Let go, and synthesize the intel that you gather from your people. That will arm you with enough knowledge to make better decisions, and although it may seem counterintuitive, it will lead the company in a more effective direction if leaders let go.

Resources and Links

At the beginning of this episode, Eric mentioned DiligentPlans.com/freecoaching. This link will point you to a whole team that can coach you for free. These coaches have backgrounds in leadership training, multiple combat tours, Pentagon speaking, and more. These coaches are an amazing group of folks, each one just looking to give time out there for anyone who wants to learn about how to better lead during a crisis.

It is a free session and you have nothing to lose. The other best way to find Eric is on LinkedIn at www.LinkedIn.com/in/EricMOlsen — Eric Olsen Leadership Evangelist. 

Reach out to Eric, he loves helping people solve problems whatever that looks like. He does not do cookie-cutter programs, he will try to figure out what is really going on with you, meet you where you are, move forward, and take that next step from there.

Also, do not forget to check out FreedomInFiveMinutes.com and ProSulum.com and I will catch you on the next Freedom In Five Minutes Podcast episode.

Check out this episode!

132 FIFM – Giving So Much Without Expecting Anything in Return

In this episode, Dean chats with friend and business partner, Paul Tran, about giving people the potential to be your raving fans and make them want to help you.

This is a powerful lesson they learned from a person they met who was genuinely generous to them. Dean and Paul did not fully understand why people would be fiercely generous without a catch until a valuable secret was revealed to them.

Listen and discover the effects of giving without wanting anything in return.

Overview & Episode Content

  • No Matter What Happens in Your Life, Always End it with “Good.”
  • One-Way Giving: Expect Nothing in Return
  • The Secret Sauce is to Keep Giving
  • Kindness and Sincerely Giving Cannot be Faked so Easily
  • Giving More Value than What You Receive

No Matter What Happens in Your Life, Always End it with “Good”

No Matter What Happens in Your Life, Always End it with “Good”

This is a very special episode. I was not at my acreage running around with the Luna Meister when I recorded this. Instead, I was with a very good friend, Paul Tran. In this episode, we were at a Toyota dealership as a result of a beautiful flat tire that we got, right before our speaking engagement.

Of course, not even a flat tire was going to stop us from speaking on stage or from recording a new podcast episode, for that matter.

Paul was sharing his thoughts every time he got a flat tire, “Whenever I got a flat tire, I remember how we are both fans of Jocko WIllink and his concept of ‘good’. Like, no matter what happens in your life, always end it with ‘good’,”

It is an aggressively optimistic way of looking at life. If you are late for work, for example, then good! You get to spend more time with your family. Even if it was only for a few extra minutes!

And like what happened to me and Paul — we got a flat tire, then good! We got to appreciate people helping us out. Whatever happens, just end your sentence with ‘good’. Instead of focusing too much on the bad things that happen, this reframes your positive attitude towards life.

One-Way Giving: Expect Nothing in Return

One-Way Giving: Expect Nothing in Return

The speaking engagement that we were headed to was WeWork at The Boardwalk, Irvine, California. The cool thing about this speaking engagement was how a guy got us into the WeWork space. I am talking about Daniel Apple who works for a company called TriNet.

By the way, the guys from TriNet are awesome. If you have a company that does anything related to Human Resources, TriNet can do all the HR work for you. TriNet also did payroll and HR strategy for Netflix. 

They are the best at helping you maneuver around all the HR pitfalls for a starting company. Remember, you are not in the business to focus on payroll and HR — unless you are specifically in the HR space. You are in the business of serving people and giving your unique specialty.

So, go to LinkedIn and check out Daniel Apple and William Chiem. They are both awesome. And the reason why we are bringing them up is that they are both responsible for getting us in this WeWork speaking engagement for six months now.

All that time, we would get to talk about our Virtual Systems Architect at WeWork — plugging Daniel and William in each of our talks. The interesting thing was, we were always waiting for the catch but Daniel and William never asked for anything in return. Even though they were the ones who kept giving and got us into this amazing spot at WeWork, they never asked for anything in return!

The Secret is to Keep Giving

The Secret is to Keep Giving

During our speaking engagements, I always bugged Paul, “We should have Daniel or William talk at the beginning and look into how we can give back to those two.”

It even came to a point where I started giving them referrals to them even though they never once asked for referrals. As a matter of fact, they have still kept on giving. However, Daniel finally shared their secret with me after referring someone to him who might actually sign up with TriNet.

The secret was pretty simple after all! Daniel and William were practicing an attitude of generosity. The idea was to be constantly giving to people you come in contact with. You must add so much value that the people who receive your kindness and generosity are compelled to be your biggest cheerleaders or ambassadors. Constantly give and give people the chance to become your raving fans who want to help you succeed!

It was super effective! All this time, Paul and I were always figuring out how to give back and take good care of them because they never asked for anything in return! They did not have to ask, as a matter of fact.

Their continued generosity to us has been so enormous and abundantly overflowing that we just want to help them out all the time. We were not even working for TriNet, yet we just want to help them out and give them as much business as possible because of that philosophy.

Kindness and Sincerely Giving Cannot be Faked so Easily

Kindness and Sincerely Giving Cannot be Faked so Easily

They shared their secret concept out of the blue. It just happened to come up during our recent conversation. To be honest, their concept of constantly giving is something that took me by surprise. Probably because I grew up pretty poor that I tend to hold on to things. Also, I tend to be more focused on myself than other people, although Paul has taught me to be more giving.

Even when William and Daniel were being generous to me, I would always think about what they are getting out of it. I even asked William a couple of times like, “What are you getting out of this? We want to help too.”

And William would tell us, “Oh, it’s a long game. Don’t worry about it.”

I thought they were crazy! But now, I am starting to see exactly the reaping of what those two have already sown. And it started only with them being generous and kind people with positive attitudes.

If you are in it for some ulterior motive, people can smell it out and it will debilitate any efforts that you make. Caring, kindness, and generosity is something that is not easily faked. It takes true sincerity to be giving and helping with no expectations in return.

True, we are in business, obviously, to make money, feed our families, and grow the business. However, it does not need to come at the cost of giving before receiving. It is always better to give than to receive. 

Besides, you have to give that value anyway no matter what. That’s simply how business is. That special thing that you sell through your business, should generally be more valuable than the money your customers are paying. They need to get a return on their investment.

Giving More Value than What You Receive

Giving More Value than What You Receive

As business people, we need to manage and measure our numbers. But the trick here is with a culture like generosity. These things are really hard to measure. 

Now, I find it funny that those are usually the most important—things that are difficult to measure. So, I say it is okay to focus on things that are a little bit harder to measure because those are the ones that usually every other business person is not measuring. As a result, that is your competitive edge!

Also, the cool thing about giving during this era is that you can totally systematize it! There are many ways like Active Campaign, Thankster, and Zen Direct to name a few. There are tools today that allow you to automate the giving to your customers based on how much they buy or who holds a specific number of data points.

My challenge to you right now if you have a business — or just in general even with your family. How much are you giving before receiving anything? Are you giving love notes to your wife or children every day? Have you been giving free things to your clients or reaching out to them and just saying how much you appreciate them?


I taught Paul about the Emotional-Spiritual-Business-Financial Bank Account. The more that you deposit, the easier it is to withdraw. 

If you put more money into your bank account and it earns interest, then you can always withdraw without any issues. There would be no scarcity mindset.

It is the same thing with relationships and other things aside from money. If you are adding so much value, then you are depositing and giving so much help. You are sending them thank-yous, referrals, figuring out a way to help your clients win without any expected return. 

Now, guess what is next? Those are interest-earning deposits and the distribution back to you is just automatic. You do not feel like you are losing out. Think of it as just living off the interest.

Resources and Links

If you like this episode, visit FreedomInFiveMinutes.com for more and if you’re looking to hire your next Virtual Systems Architect, check out ProSulum.com for more details.

This has been Dean Soto of Freedom In Five Minutes, featuring Paul Tran! And I will see you in the next Freedom In Five Minutes Podcast episode.

Check out this episode!

131 FIFM – Trophies Come in Many Forms When You Work Hard for Them

Do you have battle scars? It does not necessarily have to be physical ones. Do you ever think about removing them or do you see them as trophies you earn if you work hard?

When some people see a scar as an imperfection on your skin, there could be an amazing story behind that. Trophies come in a variety of forms. And they can be anything from medals and status to scars on your body.

So, what scars do you have? And what amazing stories are behind them?

Overview & Episode Content

  • Work Hard to Wake Up Your Inner Warrior
  • How to Work Hard and be Accountable toward Your Goals
  • You Work Hard to Earn Your Trophies
  • Scars are Trophies You had to Work Hard for.
  • Determination to Work Hard Yields Great Results

Work Hard to Wake Up Your Inner Warrior

Work Hard to Wake Up Your Inner Warrior

I started practicing Jiu-Jitsu in 2019. And I have talked about this in other episodes. At that time, I needed a 90-day target and that was the whole idea behind starting Jiu-Jitsu. 

As part of the Wake Up Warrior community, I was taking part in the Kings’ 90-Day Challenge. It is the way that they do things in the Wake Up Warrior. So, every 90 days you create a target for your body, spirituality, business, or for your family. And the target for the challenge has to be something that you are going to do with the family. I chose something that has to work hard for and I still do today.

Now, if you sign up for an Ironman or for a Jiu-Jitsu tournament — something where you’ve paid money — you are more motivated to actually do it. Your goals become much harder to set aside.

More so when it is something that you truly want to do. At the time, that was my body goal. It was interesting because I had always wanted to do Jiu-Jitsu. However, there were two things stopping me. 

One, I wasn’t sure about rolling with the opposite sex. I always felt uncomfortable. It was just something that was kind of odd to me. But I definitely got over that. The cool thing about my Warrior Brothers is that they were really supportive especially with Jiu-Jitsu. It is such a great equalizer of martial arts. You are helping them if they were ever in a really bad situation because at least they have some sort of self-defense.

And two, I just did not believe that I would be that good. I thought I would not even be able to compete.

How to be Accountable Toward Your Goals

How to be Accountable Toward Your Goals

I was not in the greatest shape at that time. I was about 215 pounds going on 220. And it did not seem like it was going to be in the cards. However, the really interesting thing was that I did it anyway. I did my first tournament about two months later.

So, I called the gym. I was looking at different gyms but they were only open in the evenings. Being an entrepreneur, I wanted to go to the gym anytime. I did not want to go just in the evenings. I wanted to be able to go whenever I wanted. 

I searched on Google and I found one. Now, the gym says that they do open at 8 o’clock in the morning but I’m guessing Google got it wrong because, in fact, they only opened at 8 o’clock in the morning on Saturdays. Anyway, it’s Fresno Ultimate Martial Arts and they called me back. 

I said, “I really want to do a Jiu-Jitsu tournament. It was part of my business goals. I need to accomplish it in about two months.” 

And then, he’s like, “Oh, Whoa. Yeah. I think we could get you ready by then. That’ll be really tough but you’re gonna have to really work hard at it. But no problem. We’ll try and make it happen.”

So, I went over there, signed up, and then realized that it was Tuesdays and Thursdays in the evening. And I’m like, “WHAT?!”

But on Saturdays, you can roll at around 7:30 in the morning. It ended up being a really cool thing because the community and the instructor were just so welcoming and awesome. Everyone was so positive.

You Work Hard to Earn Your Trophies

You Work Hard to Earn Your Trophies

In fact, I had my first Jiu-Jitsu tournament in April 2019 and ended up getting third place in No-Gi. And that was my first trophy.

I was blown away! For a while, nobody was doing much in the way of tournaments. Later, the next tournament had six competitors. Everyone got medals, which was awesome.

Seeing how it went from zero to five people competing is amazing. Now, I will be doing another tournament in April with more participants for the tournament over here in Central California. I might even do one down in Southern California a few weeks after.

That was trophy number one. Trophy number two was not exactly what I expected. Trophy number two is my right ear becoming a cauliflower ear. 

So, I went for a full year doing Jiu-Jitsu and nothing like that happened at all. I don’t even know when or how it happened. My ear just started to swell up and it has been this way for about two weeks now.

Then, I got people asking, “Hey, are you gonna drain it?”

It was very annoying. However, I actually like it. It is definitely not aesthetically pleasing, true. But it is a trophy that took me a year to get. Think about it. This is something that would not have been here, had I not done Jiu-Jitsu. 

Now, you might disagree and wonder why I would want this as a trophy. Honestly, I don’t quite know why. I do know that it does not happen quite often. As I said, it took a year to get this and I had to work hard through tournaments and a lot of learning. If it stays, it stays. If it goes, it goes.

Scars are Trophies You had to Work Hard for

Scars are Trophies You had to Work Hard for

I have scars all over my body from different events throughout my life. Each scar has a story — both physical and emotional scars. There are things that I do without even knowing also have a whole reason and story behind them.

Now, I do not want to let go of these scars because they give me power. What I mean by that is, my scars give me powerful stories that I want to share.

I want my kids to look at my ear and wonder, “Hey, Dad! How did you get that ear?”

I had to work hard to get this thing and I want to tell them the whole story behind it. The trophies that you have earned whether it’s a scar, a literal trophy, or a simple “congratulations” is a trophy of hard work that only you truly know the value of. And you can communicate that to the others. You never know who may be inspired by your story.

So, what scars do you have? What trophies do you have? And more importantly, what are the stories around your trophies? I challenge you this week to at least document or share a story just like this with somebody.

Determination to Work Hard Yields Great Results

Determination to Work Hard Yields Great Results

Before, I was never good at telling stories. In fact, I am still getting better at stories. It was only about two years ago that I learned a really good structure for telling stories. This has really helped me to be able to do podcasts like this. I learned to share in a way that is cohesive. 

And the structure that enabled me to share effectively goes: “What, Why, Lesson, & Apply.” I learned this from Garrett J White from Wake Up Warrior. What, Why, Lesson, & Apply.

To explain that further, what do you want to talk about? Just like today, it was on trophies and the story behind my cauliflower ear and how these are trophies.

Why are these things important? What is the lesson that this story is trying to explain? And then, how do you apply it in your life? Hence, the challenge to actually document or share that trophy this week. What, Why, Lesson, & Apply. It is very powerful.

Okay. So what trophy are you going to share? What scars are you gonna share that only you know and only you have learned? 

For me, the scars that I have are what brought ProSulum.com to where it is right now. It is why I can work in five minutes and have a process be created and boom it’s done. That is why I’m able to have wonderful staff members that work hard and have an amazing culture.


Trophies come in so many forms. What’s the whole purpose of this? Why is this so important? 

Well, it is important because you have so many scars in your life, business, and family. You have things that you had to work hard for. You have trophies that have huge stories around them. It is the conventional type of people who say “Don’t forget about your experiences.” Yet they are the same people who tell you to get rid of a battle scar because it looks ugly.

A scar is viewed as a blemish on your body and soul but there are things in that scar that are priceless. There are things in that trophy that nobody, except you and God, knows.

Nobody, except you and God, knows. There’s a thing in the Bible where it says that God will give you a stone where something is written that only you and God know. Out of all the billions of people and quadrillions of angels and whatever else is out there, only you and God know. 

And guess what? That’s the same thing as the trophies that you have won.

Resources and Links

Go check out ProSulum.com if you want a Virtual Systems Architect that can automate your entire business in as little as five minutes a day. Get yourself a Virtual Systems Architect.

Visit FreedomInFiveMinutes.com as well. This is Dean Soto and I will see you, my friends, in the next Freedom In Five Minutes podcast episode.

Check out this episode!

130 FIFM – The Key is to Sow as Many Seeds as Possible

What seeds can use today in your business and in your platform that allows other people to find a ton of value in what you’re doing?

This episode is all about the importance of developing a backbone for an automated connection to your prospects. Listen and learn the tools and techniques we use to grow and scale Pro Sulum without burning out. That, and more…

Overview & Episode Content

  • Sowing Seeds the Wrong Way with Gary Vaynerchuck
  • The More You Stop, The Fewer Seeds you Sow
  • Planting Seeds on LinkedIn to Scale Your Business
  • The Importance of Developing a Backbone for Automation

Sowing Seeds the Wrong Way with Gary Vaynerchuck

Sowing Seeds the Wrong Way with Gary Vaynerchuck

I ran across a popular guy when I started entrepreneurship. Everyone knows him in the business world. I am talking about Mr. Gary Vaynerchuk. I read his book Crush It. Then, I immediately started crushing it—or so I thought. 

The reality was, I was putting out content and reaching out to different people. But I was killing myself in the process.

One thing I noticed was how difficult it was to start a business. I would be up late at two in the morning because Gary writes in his book that staying up late at night is necessary to build our business.

For a few years, I did not like Gary Vaynerchuck at all. During that time, I was burning myself out because I did not know what I was doing. Back then, I did not have any sales experience.

As a matter of fact, You will see videos that I recorded at 1:00 AM if you search some of my older Pro Sulum videos. Those YouTube videos are still out there where I was trying to put out massive amounts of content. 

However, I had no place to put the gas, so to speak. Imagine, you went to the gas station to fill up your car but you did not know where the gas tank was. So, you just started spraying the car with gas hoping the gasoline would get inside the car somehow.

Of course, you look retarded which is exactly the way I looked. I did not have a sales system to sell people. So, I had massive amounts of content but nowhere for them to go. At the end of the day, I did not have an audience who bought things that would sustain me to continue to do more content.

The More You Stop, The Fewer Seeds you Sow

The More You Stop, The Fewer Seeds you Sow

For a long time, I avoided doing content in general because I have burned myself out so many times. The cycle was, I would do content, see some results, and then I would stop. After that, I would repeat the process all over again. I kept on stopping because I did not want to burn myself out with content creation.

After a while, I noticed that people started to appreciate the content I was putting out on a regular basis. People started to interact and found my ideas valuable. The thing is, we are our own worst critic.

I was thinking, “Whatever, my videos are not that big of a deal. I’m not that great at things I’m trying to explain.”

However, I still would consistently stop despite the fact that people were refining value of some sort from the content I put out. I was a good consistent stopper because I did not have a system for all of that content.

Today, I have a system that I personally developed and refined by my 5-core staff members into something awesome. So, my team does the blog post into transcripts whenever these podcasts go out. They do the show notes, scheduling, etc… This system allows me to focus on the content while they create and run the backbone around it. 

Scale Your Business by Planting Seeds Through Your Message

Scale Your Business by Planting Seeds Through Your Message

Now, this system has allowed me to sow seeds both through video and audio. This proved to me that the more you sow, the more you are going to reap. 

According to one of my mentors, Jermaine Griggs, “Done is better than perfect.”

Now, obviously you do not want something crappy. But the more you post something for the world to see, the higher the chances are that somebody will find value in it.

Recently, I have been hammering LinkedIn with content. I am doing that because LinkedIn is where my target market is. Lead generation is a big part of the business. Really, there is no way I can continue doing business unless I have customers coming through multiple channels. 

Since you have come this far on this blog post, I will let you in on my secret sauce. First, I automate the actual connections on LinkedIn as much as I can. This is my way of sowing seeds. If you listened to my previous episodes, you know that there are three ways of automation.

First, Manual Automation — something that has to be done by someone. Next, Automatic Automation — the technological automation where something can be done completely by a computer program. Last, the Hybrid Automation where part of it is done by a computer program and the other part of it’s done by a person.

Now, LinkedIn automation utilizes Hybrid Automation. I reach out, endorse people, and add value to their lives. Then, I use a manual calendar app where I schedule posting content based around a specific topic every day. 

Today, this system allows me to connect with the right people and scale through the messages that I put out regularly. Over time, I am able to sell the concepts that I have.

The Importance of Developing a Backbone for Automation

The Importance of Developing a Backbone for Automation

You are planting seeds when you are putting content out there. When you utilize the different tools at your disposal to “till the soil” so to speak”, you are selling in a very subtle manner by simply talking about your business. By then, the soil has already been tilled! Ahead of time, you have already given so much value! 

Later on, when somebody’s ready to buy, they buy without remorse because you did not have to sell them hard on the spot. They buy from you because they have already seen your content, they find value in your work, product, or ideas, and most importantly they already trust you.

Make your customers think, “Wow if you’re giving away all this value why, whatever I’m buying from you has to be even better, right?”

The whole point of this is to show you the importance of developing a backbone for an automated system where you can send people to fuel your business, so to speak. This way, you can focus on creating more content. The more ideas that you put out there on a regular basis, the higher chance you get to have people on board your mindset.

This will indoctrinate the audience into new ideas that will benefit them and their business over time. For you, it means more clients and more customers.


Continually sow seeds that allow your company to grow and bless other people. Today, I challenge you to do just that. What seeds can use today in your business and in your platform that allows other people to find a ton of value in what you’re doing?

Also, I will share a tool that I use. Now, this tool is not mine and I do not get any affiliate income by doing this. This calendar, by Lindsey Padilla, is called On Course Social. Her calendar is really good for the next three years.

It helps give you ideas on what to post every day for your social media accounts and I discovered that it has been awesome. So, definitely check that out. It is an awesome resource that gives you one tip a day. So, you have to fill in everything else and that is a great start.

Resources and Links

Again, check out Lindsay Padilla’s On Course Social 

If you like this episode, visit FreedomInFiveMinutes.com for more and if you’re looking to hire your next Virtual Systems Architect, check out ProSulum.com for more details.

This has been Dean Soto of Freedom In Five Minutes and I will see you in the next Freedom In Five Minutes Podcast episode.

Check out this episode!

129 FIFM – Your Power Comes from Your Plateau

In this episode, Dean talks about his passion for Brazillian jiu-jitsu and how to hone your power from the time spent being stuck on your plateau.

But what does it mean to be stuck on your plateau? How can lessons taken from jiu-jitsu relate to business? Listen to this episode to find out.

Overview & Episode Content

  • Lessons of Great Power from Brazillian Jiu-Jitsu
  • How to Hone Your Power and Prepare for the Next Level
  • The Power of Breaking Through Your Plateau
  • There is Power to Discover When You’re Stuck
  • The Plateau Gives You the Power to Find More Possibilities

Lessons of Great Power from Brazillian Jiu-Jitsu

Lessons of Great Power from Brazillian Jiu-Jitsu

I have been practicing Brazillian Jiu-Jitsu for more than a year now. Now, the sheer number of power lessons I can apply to my life and business just blows my mind away. It is absolutely amazing.

I set a goal in February of 2019 to compete in a Jiu-Jitsu tournament. And then, it actually happened within 90 days of setting that goal. I competed in my first Brazilian jiu-jitsu tournament and ended up getting bronze on No-Gi. It was such a cool, pivotal moment in my life.

I never thought I would continue practicing. Because it was something that has continued to challenge me. Brazillian Jiu-Jitsu is like a chess match every time. So, you learn more every single match.

One of the things about Jiu-Jitsu is that there are plateaus. This has happened two or three times for a couple of months now, where I felt stuck at some aspect of the training.

I went to the gym on Tuesdays and Thursdays, doing normal training classes. This is the time where everyone is being taught something.

We roll on Saturday mornings. It is just a time for sparring the entire day or the entire time that we are at the class. We put into practice everything that was learned during that day.

Now the thing is, over and over again, I get submitted by the same guys who had been doing this much longer than I have. They would continually submit me and this has been my plateau.

How to Hone Your Power and Prepare for the Next Level

How to Hone Your Power and Prepare for the Next Level

My plateau in Brazillian Jiu-Jitsu is getting submitted by the same guys. They would either get me in an arm lock or a choke. I thought I was not getting better. 

One guy in particular was our resident blue belt in jiu-jitsu. And if you don’t know it, there are only a few belts in Jiu-Jitsu: white, blue, purple, brown, and black. Okay, they do have a red belt but you have to be in for 40 years or so, to get it. It is very hard and takes a long time to get from belt to belt.

Just going from white belt to blue belt takes time and experience. You definitely have to learn a ton. Blue belts are much better than the typical white belt.

Now, the resident blue belt would submit me in 15 to 30 seconds. If I was lucky, maybe a minute. It was just getting so frustrating for me that I would take little breaks from it. But I always went back.

These are called plateaus in Jiu-Jitsu. Plateaus naturally happen because they provide a constraint. And it allows you to build up different types of muscle memory for the moves that you are learning.

The same guy who was submitting me in 30 seconds two weeks ago could not submit me at all in 5 minutes. I was finally able to submit certain people I have gone against and lost before. 

My body would start doing moves I knew in my head. These are moves I had tried and failed before. Now, I am able to actually pull them off! It was like flipping a power switch. How the heck did that happen? I don’t know.

The Power of Breaking Through Your Plateau

The Power of Breaking Through Your Plateau

Plateaus happened to me thrice in this whole ordeal. But this is a powerful learning experience. There is power in being resilient in Jiu-Jitsu.

I am now at a point where I can go against some of the younger folk in the gym. I cannot believe I say that. 

“I’m 39 and going against some of the younger folk.”

I would be panting and thinking in the back of my mind how these young guys are going to outmaneuver me. 

I was being negative on all these different things. But I was just calmly rolling them over and calmly putting them into a submission hold as they were doing whatever techniques they wanted to perform. 

I was totally surprised at myself like, “What the heck happened?”

This breakthrough of plateaus has happened over and over again. I look back on life and on business, spirituality, my body, my health, these plateaus come very often, and a lot of the times we see these as bad things. We see this plateau as a bad thing.

We usually think, “Gosh I feel stuck.”

I really was stuck at some points in my life. But I was learning certain things. These are things that I got to learn only through those plateaus. And I was not even aware that I was already in the process of learning new things!

There is Power to Discover When You’re Stuck

There is Power to Discover When You’re Stuck

Most Pro Sulum customers — who have a Virtual Systems Architect — become customers because they cannot get out of a particular constraint.

That constraint could be time, or that they are working too much on their business. Or maybe the constraint is that they are tired of their business declining when they stop working. These constraints are their plateaus. They have spent time on their plateaus for a while.

I have one recent customer who just came on. He was researching different ways to systemize his business, but never really pulled the trigger not because he is not action-oriented. There was something during the plateau process. The wheat was being separated from the chaff.

The good idea and the good system is being separated from the bad. There is a problem, obviously. But there is also a possibility of fixing that problem.

For me in Jiu-Jitsu, the problem is getting submitted by these bigger guys who have been around for much longer than I have. Of course, there is the possibility of improving my technique and power against them. But often, the right path towards the goal is what’s lacking.

I learned a powerful lesson from Garrett J White at Wake Up Warrior. You have a problem but you have the possibility to fix it. You just need to find the path. But not all paths are going to take you to the possibility of fixing the problem.

You must not fear and think you are going to always be stuck on your plateau. That process is there to help you to make good decisions.

The Plateau Gives You the Power to Find More Possibilities

The Plateau Gives You the Power to Find More Possibilities

An online course called Keenan Online by Keenan Cornelius was one of the paths I took to be better at Brazillian Jiu-Jitsu. The course went through pretty much every technique in Brazillian Jiu-Jitsu. And it helped me out a lot.

I took another path through an app called BJJ Over 40 — Brazilian Jiu-Jitsu Over 40. You may be wondering why I would want to learn how old guys do Jiu-Jitsu? Their lessons work for everybody. It is universal.

Those two things overtime allowed me to take that path to the possibility of defeating those people in Brazilian Jiu-Jitsu who had been plaguing me for so long. 

The same thing goes with business. I did not want to hire a massive amount of employees, I did not want to make seven figures plus in revenue over time, I did not want to have to deal with W2’s, payroll, worker’s compensation, insurance, etc… I had to find courses and mentors that taught me how to do that.

The plateau gives you the power to find the path to the possibility. And that lets you solve your problem. What are you plateaued in right now in this week?


I want you to enjoy the plateau and start researching ways to get on the path to getting to the next level of that plateau, but don’t get anxious about getting stuck. Don’t get frustrated by it. 

Enjoy being on the plateau because this is going to lead you to the next level. You will reach the next level whether it is now, a week from now, or a month from now.

Right now, your subconscious is simply finding the absolute best way to do that. Just trust that God, your subconscious, your talent is helping you to find a way to break through to get to that next level.

Resources and Links

This is Dean Soto inviting you to go to google.com and type in “Freedom In Five Minutes podcast” and it will come up with your favorite podcast apps to listen and subscribe to.

The more that you listen, the more value you’re going to get. So go check that out. 

Also, if you want a Virtual Systems Architect that can literally automate your entire business in as little as five minutes a day then go to ProSulum.com. Get yourself a Virtual Systems Architect. I will see you, my friends, in the next Freedom In Five Minutes podcast episode.

Check out this episode!

128 FIFM – Getting Used to Your Environment as Quickly as Possible

The only constant in this universe is “change”. At one point or another, you or your business will be forced to quickly change to some degree, in one way or another. How do you get used to a new environment and adapt as quickly as possible?

Adapting quickly is a skill. Like any other skill, you can be better at it with practice. You have to restrict yourself or your business in uncomfortable situations and practice adapting as quickly as you can. 

Overview & Episode Content

  • Can Anyone Build a Simple Gabled Roof as Fast as Professionals?
  • Adopt Unwanted Feral Cats and Put Them to Work
  • Make Feral Cats Stay by Letting Them Get Used to Their Space
  • How to Adapt as Quickly as Possible

Can Anyone Build a Simple Gabled Roof as Quickly as Professionals?

Can Anyone Build a Simple Gabled Roof as Quickly as Professionals?

I used to talk about this several times in the past episodes of Freedom In Five Minutes as well as on other podcasts that I’ve had the pleasure to be on.

I have been building a cat house here on our beautiful acreage, for weeks! And now, the cat house is finally done complete with gabled roofing! The funny thing was, it was the first time I ever did a gabled roof. If you don’t know what a gabled roof is, it is basically an angled roof with composite shingles. This is typically what you see in suburban houses.

I built the cat house complete with gabled roofing so that the water or the snow quickly runs off it because of it’s angled surface. Well, because it was the first time I’ve ever done that, it did not take me quickly to finish the project.

There was this one YouTuber who was like, “Yeah, it took me about a good eight hours.” 

Of course, he had been building all his life! So, he went super quickly. Whereas, I literally took two weeks to do it. But it’s done. It’s awesome and fantastic. 

Now, what more did we need for this cat house? Well, we needed some cats. We needed to get some feral cats in there.

Adopt Unwanted Feral Cats and Put Them to Work

Adopt Unwanted Feral Cats and Put Them to Work

I built the cat house outside because we wanted to adopt feral cats. You know, the unwanted ones that never fit in with any family. So, where did we get these feral cats? 

We checked the SPCA and a bunch of other places, looking for unwanted feral or barn cats. Essentially, these were not the type of cats that were going to be in our house as pets.

But as far as I could tell, these places made it difficult for us. They required us to sign contracts saying we had to have them indoors. We were required to have them this way and that. It sucked because in most of these places, these cats were just going to end up getting euthanized quickly. 

Why not let the totally feral ones that are not going to go well with a family—be workers right here and have a good life? They have some good Meow Mix, plenty of water, and some gophers to snack on. They’d be very happy kitties.

Cats reduce the mouse or rodent population that lure snakes in our property. Cats can even eat small snakes! So, instead of having these unwanted cats euthanized, we want to adopt them and put them to work here on our acreage where they can live happy and healthy lives in freedom while we enjoy terrific side-benefits for keeping them around.

Finally, we looked at Craigslist and quickly found a lady who had five feral cats available. So, we contacted them and these cats are awesome! We have four cats in our cat house and every one of them is super nice cats.

Make Feral Cats Stay Quickly by Letting Them Adapt to Their Space

Make Feral Cats Stay Quickly by Letting Them Adapt to their Space

Now, you might be wondering how is it that my cats stayed on our property? How did I keep them from returning to their previous owner?

One of the things we had to do was lock them up in the cat house for a week and a day. Why did we have to do that? Why did we have to lock them into the cat house? 

Cats are very territorial. And to force them to get used to a place, you have to put them in that situation where they literally could not leave the space. They were locked up in the cat house and you can see their little beady eyes staring out of the little windows.

There were no exits other than a side door that I built so that we can change the kitty litter and feed them. So we had them stuck in there and I just felt bad for them. Finally, the time came to let them out.

So, I went over to the cat house and drilled holes enough for the cats to crawl through but not large enough for coyotes, foxes and other predators. The holes are exactly small enough for these cats.

After I drilled holes for them to go freely in and out of their cat house. They quickly bolted out one by one and went away.

I even went out later that night and I could not seem to find any of them at all. 

Or so it seemed.

I shined my lights and guess what I saw? When I thought that maybe they started running back to their previous owner, I saw four pairs of beady eyes staring at me from different locations. It was so cool. That meant they quickly got used to our property.

How to Adapt as Quickly as Possible

How to Adapt as Quickly as Possible

And if you want to get used to something — be it an idea or a habit. We have to force ourselves to be in a very different spot. Place yourself in an uncomfortable spot.

When it comes to systems, you have to force yourself to create those systems and let somebody else do them. Even if it is uncomfortable and you think you can do things better yourself.

You have to allow it and develop the ability to adapt quickly and be okay with the new situation or environment around us. Start with simple things like creating a system a day, and delegating processes to somebody one by one. And let people do it and help you no matter what.

The result you will see is a massive habit change. The more that you are able to put yourself in situations like that and adapt, the more you are going to grow. You are going to see that by doing this exercise, you change the entire environment surrounding you as you get used to it.

However, things are never perfect, and sometimes. Having Virtual Systems Architects on your team requires a lot of changes and a few customers simply refused to adapt. So, I had to cut them off as customers even if they were using two or three of our VSAs.

Now, those people who refused to adapt in a new situation as quickly as they can were the only ones who had a hard time getting positive results.


So, my challenge to you this week is if you want to change a habit, get into a different environment. Put yourself in a completely different environment where there is accountability and adapt as quickly as you can.

Resources and Links

If you like this episode, visit FreedomInFiveMinutes.com for more, and if you’re looking to hire your next Virtual Systems Architect, check out ProSulum.com for more details.

This has been Dean Soto of Freedom In Five Minutes Podcast and I will see you in the next Freedom In Five Minutes Podcast episode.

Check out this episode!

127 FIFM – Stop Hypnotizing Yourself Into Being Fearful

Becoming constantly fearful has the potential to paralyze you. And this scaremongering is ever-present most especially in the media.

In this episode, I am going to share a story of how a very close friend of mine is now almost paralyzed by fear because of exposing himself to the daily news on TV. Learn the negative effects of fear if we let it rule over our lives and how to change mindsets in order to break free from being constantly fearful.

Overview & Episode Content

  • Do Not Allow Yourself to Become Fearful All Your Life
  • Being Fearful Affects Your Relationship with Family and Friends
  • Fearfulness Leads to Paralysis
  • Be Wary of People Who Profit from Your Fearfulness
  • Do Not Let Fear Kill Your Creativity

Do Not Allow Yourself to Become Fearful All Your Life

Do Not Allow Yourself to Become Fearful All Your Life

I have a friend who is near and dear to me. He has a lot of hidden talents in general. For a long time, he has been able to use those talents in various ways to make money for himself and his family.

Now, what is very unique about him is that whenever I see him, he would be engrossed with the news of some sort. He watches the news several hours a day.

And that’s absolutely fine, but the news is usually something about how evil and horrible the president is. And if it’s not about President Trump, it’s about whatever is wrong with the world. It might be Coronavirus, SARS, H1N1, bird flu, swine flu, mad cow disease, etc… It might be one of those things. And he watches this stuff for several hours a day.

Whenever I see him — I visit him and we talk — the conversation inevitably turns to one of those doomsday topics. Whether it’s political, economic, health — whatever it might be. it is always about the end of the world.

Of course, we would talk about family and business but for the last two decades, these topics about the impending doom echoes and repeats over and over again. The fearfulness would creep in our conversations.

Personally, I don’t care much about the bad news. Right now, I care more about my chickens and cat houses. So, that’s what I tell him, “I don’t care.”

And every time I say that he tells me, “Well, just pay attention. You just have to be informed. You have to know what’s going on in the world around you.”

And he is right! But you have to be careful. You must not let the negativity and fear consume your life.

Being Fearful Affects Your Relationships with Family and Friends

Being Fearful Affects Your Relationships with Family and Friends

The media’s fear-mongering did not only affect just him. It also crept into his relationships with family and friends.

How did that happen? Every day, he sits in front of the news growing fearful instead of building, growing, and being productive. Trust me, I used to fall for this a lot. I used to watch so much television before — an hour of programming every day!

Now, you might be thinking “Dean, come on. Coronavirus. That’s not nonsense.” 

Exactly, the Coronavirus is not nonsense. That is a real thing. But the fact is, we are getting fed with a daily dose of fear by the media. And his exposure to the media’s scare-mongering has severely affected a lot of his interaction with family and friends.

Now, I would not say that the reports are totally fake. But a lot of the time, they really are. The news has to have something. There have been several times where I have traveled to places where it was supposed to be dangerous according to the news. But I got to travel to some of those places through some amazingly smoking deals. And, it was not at all as terrible as the media said.

Fearfulness Leads to Paralysis

Fearfulness Leads to Paralysis

I noticed every time I visit him that he is almost paralyzed because of his fearfulness. It affected his choices in travel, food, and speech. It even affected his relationships!

When I was younger, I used to be the same way too. I used to think we were going to get nuked by Russia because we have these intercontinental ballistic missiles and worrying about the earthquake taking out half of California on the San Andreas Fault. Or how we could get lost in The Bermuda Triangle.

I used to get so fearful about so many things and it would keep me from doing certain things whether it is directly or indirectly. That is definitely not a fun place to be when your choices in life are inhibited due to fear.

So why is this important? It is important because as business people, husbands, and wives, as people who are building legacies, we have to be very careful what type of fear we bring into our world and into our minds.

The fact is, there are a lot of people who live off of fear. And there are a lot of people who make a lot of money off of fear.

Be Wary of People Who Profit from Your Fearfulness

These days, it is a very good time for the Corona Extra brand now that this virus has come out. It is also a very good time from a medical and pharmaceutical sales point of view to have masks and other personal protective equipment. As a matter of fact, I even have some friends who have jumped on board of that bandwagon and have been making money right now.

Of course, there are people who profit from fear. There are governmental organizations that profit off of fear. For example, the whole “this day and age with terrorism” keeps a lot of governmental organizations alive. And that’s just the way it is.

The world would be a better place if terrorism went away as it did in the past when it was not that big of a deal. I mean, it was somewhat there but not enough to have the TSA and Homeland Security.

So, if terrorism is completely eradicated now, are you going to tell all of the TSA and Homeland Security, “Hey, your jobs are gone.”

I doubt people would want to do that in the first place. It is very rough to say, “Go find another job.”

Do Not Let Fear Kill Your Creativity

Do Not Let Fear Kill Your Creativity

The more that you are afraid, the less you create and the less you build. You want to be constantly building your legacy. 

I too have fears every day. Every single day, I have customers who come in and cancel business with me. Sometimes, I have customers who have issues with me. But, I am always mindful of how I respond to all of that because it directly affects my business. 

And so, if I was constantly afraid — which I was for a long time with my business — everything was going to come crashing down. I would not be able to keep building. I would find an excuse to go drink or play games all day. That is the point of fear. It is there to paralyze you and make you feel worthless. Fear can find so many ways to make you stop doing work.

Now, if you look back on the things that you were afraid of — SARS, swine flu, and H1N1. When you look back on the Bermuda Triangle, nuclear war, and all of that, how much of that actually touched you or affected you directly? 

Pretty much a very low percentage of people were affected by any of those events. And there has not been a nuclear bomb detonated since World War Two! So, what are you even afraid of right now?


Rather than saying, “I’m gonna stop being afraid. I’m gonna stop being afraid of this thing.” 

I want you to do something instead. Why don’t you continue building your legacy? Create something that will take you to the next level!

Resources and Links

If you like this episode, visit FreedomInFiveMinutes.com for more, and if you’re looking to hire your next Virtual Systems Architect, check out ProSulum.com for more details.

This has been Dean Soto of Freedom In Five Minutes Podcast and I will see you in the next Freedom In Five Minutes Podcast episode.

Check out this episode!